"A CMO Sidekick is whatever you want it to be, right? It’s your partner in crime. It’s your sounding board. It’s a person to help you fill in all of the tasks that you need done.” -Lindsey Scheftic

Lindsey is driven by tenacity, she is a multi-faceted marketing leader and “fixer” – adept at auditing businesses, pinpointing gaps and opportunities to accelerate growth. With expertise spanning digital media, emerging tech, entertainment partnerships, and innovative product launches, Lindsey embraces unique perspectives to tackle marketing challenges. In this interview, Lindsey discusses the evolving nature of the Chief Marketing Officer (CMO) role and the importance of adapting to changes in the industry. She coined the term "CMO sidekick" to describe the central idea behind her business model: providing a strategic support system for overburdened senior marketing leaders. According to Lindsey, the responsibilities of modern CMOs have expanded to include brand health, driving growth, as well as utilizing new technologies like AI and automation for resource efficiency and better strategy development.

Website: https://thecmosidekick.com/LinkedIn: https://www.linkedin.com/in/lindseyscheftic/ Instagram: https://www.instagram.com/thecmosidekick/

The NTM Growth Marketing Podcast #75 “The Evolution of the CMO Role: Insights from Lindsey Scheftic”