The NTM Growth Marketing Podcast

“Things are always evolving… From the dawn of time, right? So those who don’t adapt, they get left behind.” -Claudia Buckley   Claudia Buckley is the Head of Content and Marketing at GoSkills, an online educational platform on a mission to make high-quality business education accessible to small and medium-sized enterprises (SMEs). Under Claudia's strategic direction, GoSkills has repositioned itself from being known for its courses for individuals, to competing with large players in the SaaS space, offering learning solutions that are tailored to meet the evolving needs of today's businesses. In this episode, Claudia and Andrew discuss engaging edtech audiences through innovative formats like microlearning videos, AI chatbots, and more.    Website: https://www.goskills.com/ Facebook: https://www.facebook.com/GoSkills/ LinkedIn: https://www.linkedin.com/in/claudia-buckley-mba/  Instagram: https://www.instagram.com/goskills/

“I think the dirty secret of marketing on a lot of things is sometimes things happen behind closed doors, and people just kind of make decisions without actually talking to people.” -Adrian Speyer   Adrian Speyer is an accomplished marketing and community leader, currently serving as the Vice-President of Marketing & Community at CLI, an education and research community focused on empowering customer-centric professionals in their career development. Adrian has successfully collaborated with global brands such as Qualtrics, IBM, Acer, TeamViewer, D2L, Smartsheet, SmartRecruiter, and TSIA to enhance their community programs. Adrian is author of "The Accidental Community Manager," a comprehensive guide for first-time B2B community builders. In this episode, Adrian and Andrew have a candid discussion on content strategies to engage modern audiences. Listen to this episode to gain insider tips from a marketing leader on trends like shorter formats, AI newsletters, and leveraging online communities.   Website: https://mycli.co/ Facebook: https://www.facebook.com/customerleadersinstitute LinkedIn: https://www.linkedin.com/in/adrianspeyer/ Instagram: https://www.instagram.com/customerleadersinstitute/

“LinkedIn has been really good for us… we’ve grown our followers by 300%, which is huge, just by using this free tool.” -Heather Boyle   Heather Boyle is a Learning Solution Designer with over twenty years of experience in sales and adult learning. She holds a BS in Organizational Communication from Providence College, an M.Ed. in eLearning and Instructional Design from Northeastern University and  certifications in Managing Learning Programs and Adult and Organizational Learning. For two years, Heather has served as the VP of Marketing on the Board of Directors for ATD Bay Colonies, a local chapter of The Association for Talent Development, a non-profit organization serving learning and talent development professionals. Heather believes selling is helping, and when it comes to selling learning, there is no greater truth. In this episode, learn how a nonprofit organization leverages organic marketing on LinkedIn and email to engage members without a large budget and discover scrappy marketing tactics that drive growth.   Website: https://atdbaycolonies.org/ YouTube: https://www.youtube.com/channel/UC4lcA46CgDAntdvzoMusetg LinkedIn: https://www.linkedin.com/in/heatherforbesboyle/  Instagram: https://www.instagram.com/atdrhodeisland

“What do you think AI is going to be when it comes to marketing?” -Augusto Vilchez In this interview, Augusto Vilchez, Media Buyer at No Typical Moments, speaks with Andrew about AI’s impact on media buying in 2023 and beyond while also diving into rises of new platforms like Snapchat, alternative strategies, and predictions for the future of VR advertising.   Website: https://notypicalmoments.com/ Facebook:  https://www.facebook.com/NTMoments LinkedIn: https://www.linkedin.com/in/augusto-vilchez-a73062216/ Instagram: https://www.instagram.com/notypicalmoments YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA

Andy Crestodina, Co-founder of Orbit Media, discusses his 24-year content marketing journey and the importance of generosity in content creation. He challenges traditional storytelling in marketing, emphasizes data-driven approaches, and explores the impact of trust-building strategies. Andy also shares insights on creating impactful, authentic content to connect with audiences.

“I learned about web design while I was trying to pick up a woman in a bar in front of the Blue Chalk Cafe in Palo Alto.” -Devin McKinney   Devin McKinney helps people start and grow companies. He was with SoftBook Press in the 90s when they built the first ebook, ran his own web agency in Rome from 2000 to 2003, and has since been involved in over 35 startups as founder or contributor. He is also a mentor and a coach at the RAIN startup incubator in Eugene, Oregon. He wants to bring his passion for coaching and teaching startups to help change how people travel. In this episode, Devin dives into lessons from an unexpected Twitch streaming journey, provides insights on the evolution of web development over decades, and discusses strategies for niche travel marketing through his organization: Travel Beyond The Obvious.   Website: https://www.travelbeyondtheobvious.com/ Facebook: https://www.facebook.com/TravelBtO LinkedIn: www.linkedin.com/in/devinpmckinney Instagram: https://www.instagram.com/travelbeyondtheobvious/

“Marketing… is all about trying new ideas. A lot of times there’s analytics to show progress or what’s working, what’s not. At the same time, it also is just throwing spaghetti on the wall and seeing what sticks.” -Jesse Dorman   Jesse Dorman is an experienced digital marketing professional with a demonstrated history of leading countless marketing campaigns. He is skilled in funnel and conversion strategy, content creation, SEO, software development, product development, brand development, negotiation, sales, ad services, and e-commerce. In this episode, Jesse sheds light on his marketing expertise, the dynamics of navigating niche markets, and some trade secrets in the world of B2B marketing.   Website: https://billment.com/ Facebook: https://www.facebook.com/BillmentPlatform LinkedIn: https://www.linkedin.com/company/billment/ Instagram: https://www.instagram.com/billmentplatform/

“The most successful element has been keeping our message simple and consistent.” -Nate Workman   Nate Workman has been an integral part of Workman Success Systems since its inception, joining the pioneering team during its formative years. In the early days, when systems and support were scarce, Nate embraced the challenge of building a robust and high-performing sales department from the ground up. His leadership and determination laid the foundation for enduring success. Over time, Nate has expanded his role, taking charge of the Marketing and Events team to foster synergy across departments and amplify impact on both the company and clients they serve. His strategic vision and collaborative approach have been instrumental in driving growth and enhancing brand presence in the marketplace. In this episode, we explore an insider’s take on crafting standout marketing campaigns.   Website: https://workmansuccess.com/ Facebook: https://www.facebook.com/n8.workman/ LinkedIn: https://www.linkedin.com/in/nate-workman-20a28359/  Instagram: https://www.instagram.com/therealn8workman/

“Marketing Operations is the practice of taking people, understanding what it is that the business is trying to do from a go-to-market perspective, and working to align those people to a process that enables that go-to-market through technology. And it’s always in that order. People, process, and technology.” -Mike Rizzo   Mike Rizzo stands as the visionary Founder and CEO of MarketingOps, MO Pros, and MartechGuru, platforms renowned for their focus on empowering Marketing Operations professionals. His journey in marketing is marked by a rich tapestry of experiences across ad tech, growth hacking, and various other domains. In addition to his work, Mike co-hosts Ops Cast, a podcast that serves as a vital resource for industry insights and trends. His community-led philosophy is evident in his commitment to creating resources that are not only innovative, but also specifically tailored to enhance the professional growth and development of Marketing Operations practitioners.Through his efforts, Mike Rizzo has established a legacy of fostering a collaborative, supportive, and inclusive environment that encourages knowledge sharing and professional advancement within the broader Revenue Operations sphere. In this episode, we discuss strategies and personal aspects of what branding means to Mike.    Website: https://marketingops.com/ LinkedIn: https://linkedin.com/in/mikedrizzo  Instagram: https://www.instagram.com/marketingopscom

“We wanted to do great work that works great.” -Jim Rowe   Jim Rowe has over 45 years in marketing on both the client side and agency side, and over 30 years as an agency owner. He served as both an outsourced CMO for smaller firms and a vital marketing team member for larger corporations, helping correctly position and grow dozens of diverse companies. Since COVID, Jim leveraged his marketing expertise to address the top two issues facing all corporations– Poor Critical Thinking and Communication Skills among recent graduates. Realizing students weren’t learning these skills in school, he authored an innovative 2-Book FABLE series after his last name– “Get Your Ducks In A Rowe” to teach simple approaches he used to train young executives to think and communicate. In this episode, we dive into an incredibly insightful conversation with Jim about his journey into the heart of branding and marketing.    Website: https://www.jimrowemarketing.com/ Facebook: https://www.facebook.com/jimrowemarketing/ LinkedIn: https://www.linkedin.com/in/jim-rowe-8751166/