The NTM Growth Marketing Podcast

“It’s not about just differentiating our technology, but communicating why such technology is needed in the first place.” -Ashley Rose   Ashley Rose is a seasoned marketing professional known for her innovative strategies and impactful leadership in Fortune 500 companies. As the Head of Marketing at i-BrainTech, she pioneers the integration of neuroscience technology into sports, driving performance optimization. With expertise in consumer psychology, she ensures authentic connections through customer-centric approaches. Ashley is dedicated to democratizing brain training and data accessibility across industries for transformative impact. She advocates for efficiency through technology and streamlined processes, maximizing productivity and organizational success. In this interview, Ashley shares i-BrainTech’s amazing brain-training technology and its benefits along with her journey in marketing.    Website: https://www.i-brain.tech Facebook: https://www.facebook.com/iBrainTechOfficial LinkedIn: https://www.linkedin.com/in/ashleydeniserose/  Instagram: https://www.instagram.com/ibraintech

“If everybody starts using AI, machines are going to take over our world, and we’re not going to have an opportunity to add any value.” -Colleen Romero   Colleen Romero serves as Vice President of Marketing and eCommerce at HealthWay Family of Brands. She joined HealthWay from Stanley Black & Decker, Inc. where she served as Director of Marketing Technology, establishing strategy for eCommerce, digital marketing, and point of sales projects and programs around the world. Colleen has completed courses at Northwestern University and The George Washington University. In this interview, Colleen has a candid conversation with Andrew about her journey in marketing, her role at HealthWay, and balancing B2B and B2C strategies.    Website: https://www.healthway.com/ Facebook: https://www.facebook.com/colleenromero LinkedIn: https://www.linkedin.com/in/colleenromero/  Instagram: https://www.instagram.com/colleeninatlanta/

“Marketers that use AI smartly are going to replace marketers that don’t use AI at all.” -Michael Dillon   Michael Dillon is an impassioned Marketing Maestro & Revenue Growth Virtuoso with 20+ years of hands-on experience. From B2B, B2C, SaaS, DTC and healthcare, Michael has been the driving force behind businesses soaring to new heights. In this interview, Michael shares his marketing journey and expertise, from the music industry to becoming a Fractional CMO. Join us for insights on marketing strategies and AI integration.    Website: https://askmichaeldillon.com/ LinkedIn: https://www.linkedin.com/in/michaelthomasdillon/

“Sales and Marketing must work together seamlessly to create a unified experience for the prospect and customer. It’s rocket fuel for results.” -Matt Heinz   Matt Heinz is a prolific author and nationally recognized, award-winning blogger. With 15+ years experience in marketing, business development, and sales experience from a variety of organizations and industries, he is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways. In this interview, Matt dives into Heinz marketing strategies, team collaboration, and winning approaches for 2024. Don’t miss out on these valuable insights!   Website: https://www.heinzmarketing.com/ LinkedIn: https://www.linkedin.com/in/mattheinz/ Instagram: https://www.instagram.com/mattheinz/

“If there was more emotion in marketing, it would take less time to find the people you want to work with. Humans naturally gravitate towards authentic stories.” -Jessica Hutchison   Jessica Hutchison, LCPC, is an accomplished professional with a unique trajectory that encompasses both corporate leadership and mental health advocacy. Commencing her journey in Corporate America following the attainment of a Bachelor of Science in Business Administration, Jessica's early career was characterized by a blend of achievements and setbacks, each serving as a catalyst for her eventual transition. In this interview, Jessica and Andrew explore her insights on marketing strategies, storytelling, and more.    Website: www.JLHutchison.com Facebook: https://www.facebook.com/JHutchison888 LinkedIn: https://www.linkedin.com/in/jessicahutchisonlcpc/ Instagram: https://www.instagram.com/jlhutchisonlcpc/

“I’m positive that the most innovative content we’re going to see in marketing is generated videos. Not just scripts, but actual characters and avatars.” -Gil Aloni   Gil Aloni is the Head of Marketing at Arti AR– a startup developing a platform for creating 3D video presentations for online meetings and virtual events. She holds nearly 10 years of marketing and product marketing experience in key roles. In her journey, she established a marketing agency and a startup in the field of marketing collaborations which allowed her to experience marketing from several perspectives and apply different business and marketing strategies. In this interview, Gil explains Arti’s innovative AR technology, marketing strategies, and the vibrant Tel Aviv tech scene.    Website: https://arti.ar/ Facebook: https://www.facebook.com/gil.aloni.7 LinkedIn: https://www.linkedin.com/in/gil-aloni-a5b3b2b0/  Instagram: https://www.instagram.com/gilaloni/

“The beauty of the innovation that’s happening today is that a lot of it is finally getting to a point where it’s sustainable.” -Fernando Pena   Fernando Pena is a digital marketing and technology executive with over 26 years of experience within financial services, consulting, and advertising industries. He has multiple successes initiating, developing, and executing digital marketing strategies in pursuit of growth, retention, and decreased attrition goals and objectives. In this interview, Fernando dives into financial services marketing, innovation, and leveraging AI in business.   Website: https://rokture.com LinkedIn: https://www.linkedin.com/in/fernandoapenajr/

“The answers to all your questions are right there. Search for what you’re looking for, and the engine will show you what needs to be there.” -Tim Prestianni   Tim Prestianni is the Senior Manager of SEO at National University, where he specializes in driving targeted organic traffic, leads, and conversions through innovative SEO and SEM strategies. With a rich background in both agency and in-house settings, Timothy has extensive experience across various industries. He is also a recognized public speaker, sharing his expertise and insights at industry events and conferences. In this interview, Tim and Andrew delve into the evolution of SEO, strategies, and future trends in digital marketing.   Website: https://www.nu.edu/ LinkedIn: https://www.linkedin.com/in/timothyprestianni/

“A lot of people follow the same kind of formula with videos, and it gets a little repetitive.” -Jenna Riewer   In this interview, Jenna Riewer, Executive Assistant and Project Manager at No Typical Moments, shares insights with Andrew on long form video trends, using SEO to maximize social media discoverability, and the power of playful, authentic branding. Tune in for tips to refine your digital strategy!   Website: https://notypicalmoments.com/ Facebook:  https://www.facebook.com/NTMoments LinkedIn: https://www.linkedin.com/in/jenna-riewer-86a688209/ Instagram: https://www.instagram.com/notypicalmoments YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA

“You’ve got to pick your customers wisely and decide what you’re good at… you just need to decide what kind of marketing company you are.” -Brigham Dickinson   Brigham Dickinson is president of Power Selling Pros and founder of the Power Certification Program, a call-handling training program that holds teams accountable to booking calls and creating “wow!” experiences over the phone. Brigham started Power Selling Pros in 2009 when he saw that call handlers needed assistance to consistently convert calls to bookings. As a result, Dickinson answered the need and created the Power Certification Program to effect change in his industry’s call centers in the United States, Canada, and Australia. Dickinson’s company holds teams accountable with a combination of online training, call monitoring, regular one-on-one phone-based coaching, and in-person training—all supported by a vast library of prerecorded calls that showcase best practices. In this episode, Brigham shares his journey going from broke to building a million dollar training company. Learn the key principles he’s used to empower HVAC and plumbing technicians to convert 85% of their sales calls by delivering “wow!” customer experiences.   Website: https://powersellingpros.com/ Facebook: https://www.facebook.com/BrighamDickinsonPSP LinkedIn: https://www.linkedin.com/in/brigham-dickinson/ Instagram: https://www.instagram.com/power.sellingpros/