“If everybody starts using AI, machines are going to take over our world, and we’re not going to have an opportunity to add any value.” -Colleen Romero

Colleen Romero serves as Vice President of Marketing and eCommerce at HealthWay Family of Brands. She joined HealthWay from Stanley Black & Decker, Inc. where she served as Director of Marketing Technology, establishing strategy for eCommerce, digital marketing, and point of sales projects and programs around the world. Colleen has completed courses at Northwestern University and The George Washington University. In this interview, Colleen has a candid conversation with Andrew about her journey in marketing, her role at HealthWay, and balancing B2B and B2C strategies.

Website: https://www.healthway.com/

Facebook: https://www.facebook.com/colleenromero

LinkedIn: https://www.linkedin.com/in/colleenromero/

Instagram: https://www.instagram.com/colleeninatlanta/

#101 "Navigating B2B and B2C Marketing in the Modern Age with Colleen Romero”