“The question is: Can you have a model that gives control and ownership back to the individual?” -Shane Mac Shane Mac is the CEO & Co-Founder of XMTP Labs, a company working on XMTP, the largest open protocol and network for secure Web3 messaging. With XMTP and over the last decade and a half, Shane has focused on improving communications technology and leading companies that constructively challenge how we work. Through his career, Shane has been working to reconcile the inevitable boundaries between being a founder, executive, investor, mentor, and friend. These days, he believes life works best by knowing there’s always more to learn, being aware of what he doesn’t know, and always challenging himself to ask better questions. In this interview, we discuss the important functionality XMTP brings to Web3, how the idea came to be, the journey to get to where they’re at now, and goals for the future. Website: https://xmtp.org/ LinkedIn: https://www.linkedin.com/in/shanemacsays/ Instagram: https://www.instagram.com/shanemacinstas/?hl=en

“We need to allow people to categorize themselves as a form of identity if that’s useful to them but they get to choose. We don’t get to choose and we should not choose. Yet, our brains are constantly doing that.” -Bob Johansen Bob Johansen is a distinguished fellow at the Institute for the Future (IFTF), the world’s leading futures organization, where he served as president from 1996 to 2004. He has written ten previous books on leadership and change management, including the bestselling Leaders Make the Future and The Reciprocity Advantage, and led workshops at global corporations from Intel to P&G as well as universities and nonprofits. Learn more about his decades of helping organizations prepare for the future and his latest book, Full-Spectrum Thinking: How to Escape Boxes in a Post-Categorical World by clicking the website link below. In this interview, we dive into Bob’s past and some fascinating discussions surrounding Full-Spectrum Thinking. Website: https://legacy.iftf.org/fullspectrumthinkingbook/ LinkedIn: https://www.linkedin.com/in/bob-johansen/

“In Web3, the customer, you’re not listening to them. They’re actually part of your community, so you’re co-creating with them.” -Sandy Carter Sandy Carter is Chief Operating Officer and Head of Business Development at Unstoppable Domains, a platform for user-owned digital identity. As COO, she is responsible for driving growth and developing business strategies in pursuit of the company’s mission to provide user-owned identity for the world. She also drives partnerships and integrations for Web3 and the Metaverse. Prior to Unstoppable Domains, Sandy was a VP at AWS where she created and grew businesses. Sandy is a leading voice in technology, social media, Web3, and the Metaverse who has been recognized as Top 10 Most Powerful Women in Tech by CNN. She is fluent in eight programming languages and is the author of five books, which won the Platinum MarCom Award and the Silver Marketing Sherpa award. In this interview, we dive into Web3, digital identities, and Sandy’s role at Unstoppable Domains. Website: https://unstoppabledomains.com/ LinkedIn: https://www.linkedin.com/in/sandyacarter/ Instagram: https://www.instagram.com/sandy_carterfounder/

“It’s really important that any of this [AI] technology is adopted with a human at the helm reviewing, editing, and overseeing to make sure it’s adopted in a way that’s smooth.” -Alyssa Brooke-Gay In this interview, Alyssa Brooke-Gay, a project manager of four years at No Typical Moments, speaks with Andrew about some hot-topic trends in marketing currently. She discusses how to use AI technologies like ChatGPT to improve business efficiency, the power in marketing to a GenZ audience effectively, and highly customizable bespoke marketing offerings. Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/in/alyssa-brooke-gay-2514a816/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

“A good marketer has to be able to discover what the essence of an organization or market is… Once you have that… How do you take that and package it in a way that’s compelling?” -Ricky McRoskey Ricky McRoskey is Head of Creative and Content Marketing at Bitwise Asset Management– one of the world’s largest leading crypto asset managers. Previously, he worked for twelve years as a communications strategist and creative director at Bessemer Trust. At Bessemer, Ricky led the firm’s efforts in video and creative media, internal communications, and financial education. Ricky holds a BA in History from the University of Notre Dame and a Masters in Science from the Columbia Graduate School of Journalism. In this interview, we explore the dynamacy of Ricky’s position at Bitwise and the various assets of the crypto industry.  Website: https://bitwiseinvestments.com/ LinkedIn: https://www.linkedin.com/in/rickymcroskey/

“If you’re diving into the [Web3] space for the first time, yes, the culture is important… but it’s going to be more value-add if you learn the technical.” -Lacey Kaelani Lacey Kaelani is a two-time startup founder in the HR Tech Space. She is currently building Metaintro– the professional resume wallet for Web3. The multi-chain custodial wallet holds proof-of-employment, proof-of-skill, and proof-of-education, replacing the PDF resume. Adjacent to the project, Metaintro is also the largest Discord Community dedicated to Web3 jobs. Metaintro just raised $5.6M. It’s the largest seed round led by a female founder in the Web3 HR Tech Space. Having built Metaintro, Lacey has helped thousands of people make the professional career transition into Web3. In this interview, we discuss all things Web3 and the value Metaintro brings to the table within the space.   Website: www.metaintro.com Facebook: https://www.facebook.com/laceykaelani LinkedIn: https://www.linkedin.com/in/laceykaelani Instagram: https://www.instagram.com/metaintro/

“The goal of Web3 marketing is to create more direct and engaging interactions between brands and their target audiences without the middleman.” -Shae Biron Shae Biron is an award-winning, ABM-certified marketer with a passion for decentralized technologies and extensive experience developing data-driven marketing campaigns. She has achieved significant success in brand awareness and revenue growth through a variety of industries. Shae has earned herself the reputation as a skilled storyteller with the ability to captivate an audience and transform engagement for any brand. Dedicated to staying ahead of industry trends within the Web3 space, Shae’s mission is set on propelling innovation forward in a rapidly evolving space. In this interview, we dive into Shae’s experience in both Web2 and Web3 marketing and the unique experiences brought forth with Palm NFT Studio. Website: https://palmnftstudio.com/Facebook: https://www.facebook.com/bShae526 LinkedIn: https://www.linkedin.com/in/shaebiron/ Instagram: https://www.instagram.com/palmnft/

This week's episode is an audio replay of our recent webinar with helpful tips on how to implement AI tools like ChatGPT and Midjourney into your marketing process to maximize your efficiency.  Click here for a video replay of the webinar.  And click here for the slides. We hope you find it useful. Do you qualify for our AI Pilot Program?  Apply here. If you have any questions, don’t hesitate to email: andrew@notypicalmoments.co

“We’ve got a bigger mission at our corporation than simply maximizing shareholder return. We’re very much a values-driven organization.” -Gabe Wing   Gabe Wing is the Vice President of Sustainability for Miller Knoll and Herman Miller. The idea of being able to change the world and make it better is why Gabe enjoys going to work every day. A key member of their sustainable design legacy, he fundamentally reimagined the way their products are designed and today leads their sustainability strategy globally with a continued focus on positively impacting our planet. In this interview, Gabe discusses Herman Miller’s values, goals, and efforts and how they align with his own.    Website: https://www.hermanmiller.com/Facebook: https://www.facebook.com/HermanMiller LinkedIn: https://www.linkedin.com/in/gabe-wing-7488625/ Instagram: https://www.instagram.com/hermanmiller/

“What if we didn’t have limitations? What would our experience be? What would we be creating? How would we show up with each other?” -Mickra Hamilton   Dr. Mickra Hamilton is Co-Founder and Chief Strategy Officer for Human Potential. Apeiron Academy, and a Colonel and Human Performance Subject Matter Expert in the United States Air Force Reserves. She skillfully works with a systems-based precision approach to optimize the performance and potential of the human system by leveraging genomic and epigenetic lifestyle strategies along with leading edge research and technologies. Dr. Hamilton knows that homeostatic balance and thriving well-being is the very scaffolding of a life well lived and the beginning of a remarkable journey into the realms of limitless human potential. In this interview, we discuss Apeiron, the game-changing benefits it’s introduced, and the impact it has on lives.    Website: https://apeironzoh.com/Facebook: https://www.facebook.com/ApeironCenter/ LinkedIn: https://www.linkedin.com/in/mickra-hamilton-a772684a/ Instagram: https://www.instagram.com/apeironzoh/ YouTube: https://www.youtube.com/channel/UC1D2PHjaxouPD3KdBVAzJiQ