#104 "Building Community Trust Through Innovative Marketing with Assaf Frances”

“As a marketing team, you need to be celebrating client successes and telling these stories to other prospects.” -Assaf Frances

Assaf Frances is the Director of Marketing and Partnerships at Zencity, where he leads the company’s brand, digital and field marketing strategy. He oversees many of the company’s key partnerships, presence at events and conferences, content creation, digital campaigns, and design. Assaf also spearheaded the recent rebrand process the company had gone through. Prior to his work at Zencity, Assaf served as Program Manager for the City of Tel Aviv Innovation Team, under the Mayor’s office, supported by Bloomberg Philanthropies. He holds an MSc in Urban Regeneration from the Bartlett School of Planning, UCL, London, is a Chevening Alumni and a member of the Salzburg Global Forum. He’s based in NYC and lives with his husband Yoni and their dog West. In this interview, Assaf discusses community trust, homelessness solutions, and innovative marketing strategies.

Website: https://zencity.io/

LinkedIn: https://www.linkedin.com/in/assaf-frances-4a60b938/

Instagram: https://www.instagram.com/assaffrances/