"You need to think of the whole journey, addressing each touchpoint and funnel stage." - Ilan Hertz

Ilan Hertz has over 15 years of experience in B2B marketing, from high-level strategic planning to hands-on execution. Ilan's experience encompasses the entire marketing spectrum, from envisioning comprehensive strategies to orchestrating seamless marketing operations. Ilan is currently the VP of demand generation at InfiniGrow, where he thrives in this challenging environment, finding both satisfaction and a stimulating challenge in marketing to marketing leaders. In this interview, Ilan provides tips on attribution, outbound campaigns, and success measurement for B2B SaaS marketing.

Website: https://infinigrow.com/

LinkedIn: https://www.linkedin.com/in/ilanhertz/

Facebook: https://www.facebook.com/ilan.hertz/