People Inspired By Purpose - Purposely Podcast

Mark Longbottom
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Apr 2, 2025 • 4min

SHORT 'How My Past Shapes My Future', Susanne Ritzenhoff Director at Toi Ora Live Art Trust

Welcome to Purposely SHORT, a weekly episode that features one of our friends or past guests sharing their expertise on a specific topic and life or career experience.This week's episode features Susanne Ritzenhoff Director of Toi Ora Live Art Trust talking growing up in Germany before migrating to New Zealand. Susanne shares her upbringing in a large family with anentrepreneurial father, who instilled a sense of responsibility and philosophical outlook. Growing up in post-war Germany, she reflects on her identity and the impact of her country's history. A pivotal moment occurred when her father, a war veteran, sang the national anthem in both English and TeReo at her children's school, inspiring her to learn Te Reo - Maori Language - to connect with New Zealand. Suzanne emphasizes the importance of learning from the past, empathy, and finding common ground to avoid negative outcomes. The episode is sponsored by Benevity and Trust Management.
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Mar 30, 2025 • 1h 18min

#242 'What Is Venture Philanthropy? Starting A Fund for Impact', Izzy Horrocks Co Founder CEO Aotearoa Lifecourse Fund

Izzy Horrocks joins Mark Longbottom on the Purposely Podcast to discuss the Aotearoa Lifecourse Fund, a new charitable foundation she has co-founded with Jimmy McLaughlan. The fund aims to find, fund, and scale evidence-based programmes that help children and young people develop essential lifecourse skills. Over the next five years, the foundation plans to invest $10million, raised from individuals, foundations, and businesses that share their belief in the importance of life skills for young people. While they are still in the early stages of fundraising, they have already secured a lead investor committed to making a difference. The fund will act as a grant-maker, supporting charities and organisations working with children and young people. It follows a venture philanthropy model, combining funding with hands-on support for social enterprises and charities. Izzy’s experience spans both delivering and funding programs that create social and economic impact. Her perspective was shaped early on by time in Ethiopia and Kenya, where she witnessed the power of local trust and community-led initiatives. This continues to influence her work in New Zealand, where strong partnerships with local charities and leaders are at the heart of the fund’s mission.While Izzy and her team draw inspiration from global initiatives, she emphasises that the new foundation will be deeply rooted in New Zealand’s unique bicultural identity. Integrating both Pākehā and Te Ao Māori—the Māori worldview and its practices—will be central to their approach, shaping how they engage, support founders, and drive meaningful change. With $5 million already secured and discussions ongoing with potential donors, the fund is progressing towards its target.  Izzy’s message to potential supporters is simple: by investing in effective programmes, the Aotearoa Lifecourse Fund will give New Zealand’s next generation the opportunities they need to succeed.
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Mar 26, 2025 • 7min

SHORT 'Setting Up Your Own Fundraising Consultancy', Clive Pedley, co Founder & CEO Giving Architects

Welcome to Purposely SHORT, a weekly episode that features one of our friends or past guests sharing their expertise on a specific topic.This week's episode features Clive Pedley, Co Founder & CEO at Giving Architects. Clive’s experience provides useful guidance for fundraisers, consultants, and nonprofit leaders. His understanding of donor engagement, strategic fundraising, and business resilience offers practical advice for those working in the sector.Key Topics Discussed:Fundraising Skills: Clive outlines the key skills fundraisers need, including communication, strategic thinking, and relationship management.Direct Conversations with Donors: He discusses the importance of face-to-face donor engagement, having had over 4,500 such interactions.Professional Development: Clive explains why joining the a network or a related peak representative body can help fundraisers improve their approach and stay informed.Meeting Fundraising Targets: He talks about the challenges of meeting financial targets and the persistence needed.Moving into Consultancy: Clive shares advice on ensuring a solid client base before transitioning to consultancy and preparing for fluctuations in income.Reputation and Resilience: He highlights the importance of maintaining a good reputation, engaging consistently with clients, and managing rejections professionally.Winning Consultancy Work: Clive provides insights on the competitive nature of securing contracts and the need for adaptability.
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Mar 23, 2025 • 1h

#241 From Fundraising & Events Exec To Leading A Community Foundation', Alesha Hope CEO of Hawkes Bay Foundation

Welcoming Alesha Hope Chief Executive Officer of the Hawkes Bay Foundation to Purposely. Alesha's career spans corporate finance, fundraising, and philanthropy, all shaped by her early experiences growing up on a family orchard. She has seen firsthand the value of resilience, hard work, and community support—principles that continue to guide her work.Originally from Hawkes Bay, Alesha saw both the challenges and rewards of the primary sector firsthand. Her parent’s resilience and dedication to providing opportunities for those who worked with him left a lasting impression. These early experiences shaped her desire to build a career that combined professional skills with a sense of purpose.She first pursued a diploma in Speech and Drama before living in British Columbia and later working in Dublin, Ireland. Her career took a new direction when she moved to Sydney and joined Bank of America Merrill Lynch in corporate access. In this role, she developed the ability to align objectives and create meaningful connections, skills that later became valuable in fundraising.Seeking greater fulfilment, Alesha transitioned to the Sydney Children's Hospital Foundation, where she gained experience in philanthropy and fundraising. Under the mentorship of Lindsay Rice, she developed a deeper appreciation for the sector and a strong commitment to professional fundraising.During the COVID-19 pandemic, Alesha returned to New Zealand and joined Cranford Hospice in Hawkes Bay. There, she played a key role in a capital campaign to build a new hospice facility, deepening her understanding of philanthropy in her home region.Now leading the Hawkes Bay Foundation, Alesha is focused on building a sustainable fund to support the community’s diverse needs. The foundation’s mission is to foster healthy, thriving, and resilient communities by inspiring a culture of giving and sharing. She is committed to ensuring the foundation grows and adapts to meet the evolving needs of the region.Her leadership style is built on collaboration, transparency, and a strong understanding of the local community. She believes that harnessing the generosity and loyalty of the people of Hawkes Bay is key to the foundation’s success. Under her guidance, the foundation aims to build a lasting legacy for future generations.Outside of work, Alesha enjoys spending time with her family and taking part in the community life of Hawkes Bay.
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Mar 19, 2025 • 7min

SHORT 'Fundraising Success', Alison Goodman Deputy CEO Noah's Ark Children's Hospice

Welcome to Purposely SHORT, a weekly episode that features one of our friends or past guests sharing their expertise on a specific topic.This week's episode features Alison Goodman Deputy CEO at Noah's Ark Children's Hospice.
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Mar 16, 2025 • 52min

#240 'Dyslexia, Leadership And Creativity For Wellbeing', Susanne Ritzenhoff Director of Toi Ora Live Art Trust

Toi Ora Live Art Trust, based in Auckland, has spent nearly30 years using art and creativity to support individuals facing mental health challenges. Originally founded by a group of peers from the Carrington Mental Health Institution, Toi Ora has grown into a dedicated space where people canexplore creative expression through painting, poetry, drama, and music. The organisation believes in focusing on strengths, encouraging artistic growth, and fostering social connections to promote well-being.Leading this initiative is Susanne Ritzenhoff, whosepersonal and professional journey has shaped her vision for Toi Ora. Originally from Germany, Susanne grew up in a large family influenced by her father, an entrepreneur and philosophical thinker. The post-war environment in Germany,along with ongoing national reflection, played a role in shaping her perspective on resilience and adaptation.After moving to New Zealand nearly 30 years ago, Susannebegan working in the arts with the Auckland Theatre Company before transitioning to the social sector. Her experience in fundraising and communications took her to organisations such as Youthline and PresbyterianSupport Northern. When the opportunity arose to lead Toi Ora, she saw it as a way to bring together her passion for the arts and her commitment to social change.Susanne’s approach to leadership is informed by her ownexperiences with dyslexia, which she views as both a challenge and a source of strength. She values creative problem-solving and believes in the importance ofpersonalised care and community support in fostering mental wellness. Under her leadership, Toi Ora continues to provide a space where individuals can findbelonging and purpose through creative expression.One participant’s experience highlights the organisation’simpact—struggling with chronic illness, she discovered that her art did not need to be perfect to be meaningful. This shift in perspective not only boosted her confidence but also transformed her outlook on life.Looking to the future, Toi Ora hopes to expand its servicesacross Auckland and beyond, with aspirations to secure funding for year-round operations. Susanne remains committed to ensuring that creativity and communityremain at the heart of Toi Ora’s work, helping individuals connect with themselves and others through art.For more information about Toi Ora Live Art Trust and itsprogrammes, visit www.toiora.org.nz
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Mar 9, 2025 • 33min

#239 'UK's Largest Charity Fund Manager', Peter Hugh Smith CEO at CCLA

Peter Hugh Smith, CEO of CCLA Investment Management, recently joined Mark Longbottom on the Purposely Podcast to discuss the company’s approach to investment and its responsibilities to its clients as well as society and the environment.Founded in 1958, CCLA Investment Management was established to manage the Church of England’s investment fund more effectively. Since then, it has expanded its reach, now managing over £15 billion in funds for more than30,000 clients, including charities, local authorities, and faith organisations.Smith outlined CCLA’s dual focus: delivering financial returns while ensuring investments align with responsible and sustainable principles. While operating in a competitive commercial environment, the firm takes a distinct approach, prioritising ethical considerations alongside performance.A dedicated sustainability team plays a key role in shaping investment decisions. Working closely with the investment team, they address major global issues such as climate change, mental health, and modern slavery. This commitment extends to active engagement with companies to drive better practices. One example is HSBC, which enhanced its global mental health policies following discussions with CCLA.CCLA’s structure and client base provide the flexibility to challenge industry norms. Smith pointed to the firm’s stance on Shein’s potential listing on the London Stock Exchange, raising concerns about the company’s labour practices. This ability to take strong positions reflects CCLA’s broader approach to responsible investment.Reflecting on his time as CEO, Smith started at CCLA just prior to the Global Pandemic which, with the benefit of hindsight he says that was fortuitous because he had a chance to form bonds with his team that is keen to pay tribute to his team however he recalled one of his toughest moments: the decision to shift all staff to remote working at the start of the pandemic. The sudden transition underscored the importance of adaptability and collaboration within the organisation.Looking to the future, Smith emphasised the need for CCLA to stay competitive while navigating evolving regulatory standards. He also highlighted the ongoing challenge for charities in recruiting skilled trustees, an area where additional support is often needed.His discussion on the Purposely Podcast offered a clear perspective on CCLA’s priorities: balancing financial performance with a commitment to ethical investment, while continuing to support the organisation sit serves.Smith was in New Zealand as a guest of Trust Management, sponsors of Purposely Podcast
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Mar 5, 2025 • 8min

SHORT #3 Mental Health Foundation, Shaun Robinson CEO at Mental Health Foundation

Welcome to Purposely SHORT, a weekly episode that features one of our friends or past guests sharing their expertise on a specific topic.This week's episode features Shaun Robinson CEO at Mental Health Foundation.
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Mar 2, 2025 • 54min

#238 'From Fundraising Consultancy To Growing A Philanthropy Business', Clive Pedley, Founder & CEO Giving Architects

Clive Pedley joined Mark Longbottom on the Purposely Podcast to share his journey from solo fundraising adviser to leading a philanthropy agency making a significant impact.Growing up in a family where purpose and community mattered, Clive developed values that shaped his career. He started as a one-man consultancy but soon saw the opportunity to scale his expertise, helping morecharities strengthen their fundraising and create lasting change. Over the years, he has worked with social purpose organisations across New Zealand and Australia, helping them harness generosity and raise millions for importantcauses.Since 2000, Clive has been advising, coaching, and trainingorganisations in the social impact sector. He served as President of the Fundraising Institute of New Zealand (FINZ) and was a member of its National Council. In 2014, he became the first New Zealander appointed to the Board ofCFRE International, a global accreditation body for senior fundraisers, and later joined the International Advisory Panel of the Rogare Think Tank on fundraising ethics.Clive's expertise extends beyond traditional philanthropy.In 2017, he joined the Responsible Investment Association of Australia’s Impact Investment Forum committee and helped establish New Zealand’s first Impact Investment Advisory Board. His work has contributed to shaping the country’sapproach to impact investment, bringing new funding models to the sector.His commitment to community-led giving is evident in hisrole in founding Te Awa Community Foundation. With a background in regional farming, Clive chose to stay in his community, applying his fundraising and investment experience to drive long-term, intergenerational change.Now the CEO and Director of Giving Architects New Zealand,Clive continues to support charities and social enterprises in building sustainable funding strategies. His journey reflects a commitment to strengthening the sector and enabling organisations to create greater impact.
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Feb 26, 2025 • 7min

SHORT #1 Shaun Robinson CEO at Mental Health Foundation

Welcome to Purposely SHORT, a weekly episode that features one of our friends or past guests sharing their expertise on a specific topic.This week's episode features Shaun Robinson CEO at Mental Health Foundation NZ

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