

People Inspired By Purpose - Purposely Podcast
Mark Longbottom
Speaking with people of purpose, those making the world a better place
People Inspired By Purpose - Purposely Podcast amplifies the stories of inspirational people from across the Globe, philanthropy leaders, founders and CEO's of nonprofits, charities, for purpose business leaders as well social entrepreneurs. They are often inspired by their own experiences.
Join the Purposely team www.purposelypodcast.com
People Inspired By Purpose - Purposely Podcast amplifies the stories of inspirational people from across the Globe, philanthropy leaders, founders and CEO's of nonprofits, charities, for purpose business leaders as well social entrepreneurs. They are often inspired by their own experiences.
Join the Purposely team www.purposelypodcast.com
Episodes
Mentioned books

Feb 26, 2025 • 7min
SHORT #2 Mental Health, Shaun Robinson CEO at Mental Health Foundation NZ
Welcome to Purposely SHORT, a weekly episode that features one of our friends or past guests sharing their expertise on a specific topic.This week's episode features Shaun Robinson CEO at Mental Health Foundation NZ.

Feb 23, 2025 • 54min
#237 'From Celebrity Fundraiser To Deputy CEO', Alison Goodman Deputy CEO at Noah's Ark Children's Hospice
Alison Goodman, Deputy CEO of Noah’s Ark Children’s Hospice in the UK, recently spoke with Mark Longbottom on the Purposely Podcast about her career and the work of the charity.Alison grew up in a community-focused family. Her father, a GP, helped set up a children’s hospice in Manchester, and her mother was awarded an MBE for her services to the community. These experiences influenced Alison’s decision to become a teacher. She worked as a primary school teacher and a special educational needs coordinator before moving into the charity sector.Her first role in fundraising was at the Terrence Higgins Trust, where she started as a temporary community fundraiser. She stayed for 11 years, taking on different roles and eventually becoming head of major giving and celebrity manager. During this time, she worked to challenge the stigma around HIV and AIDS, collaborating with well-known supporters such as Stephen Fry.In 2006, Alison joined Noah’s Ark Children’s Hospice as fundraising director, responsible for securing funds to support its services. One of the charity’s major projects was the development of a hospice building, which opened in 2019. Named the Arc, it provides care and support for children with life-limiting or life-threatening conditions and their families.Noah’s Ark offers practical, emotional, and clinical support, working with children, their siblings, and carers. The Arc complements the hospice-at-home service, giving families the option to receive care in different settings.During the COVID-19 pandemic, the charity adapted quickly to provide end-of-life care for children leaving hospital. It also launched “Noah’s Ark on Holiday,” a scheme offering families a week’s break in fully adapted lodges, giving them time together in a different environment.Currently, Noah’s Ark supports around 350 children and their families and hopes to reach more. The charity focuses on improving the quality of life for children, however short that life may be, and ensuring they receive compassionate end-of-life care.Alison’s career has taken her from teaching to leading in the charity sector, always with a focus on supporting others. Under her leadership, Noah’s Ark Children’s Hospice continues to provide essential care for families facing difficult circumstances.Credit: A big thank you to sound editors Jon Duval and Connor Duzzi

Feb 19, 2025 • 11min
SHORT 'Effective Non-Profit Governance' , Paul Brown, Managing Director at Boardworks
Welcome to Purposely SHORT, a weekly episode that features one of our friends or past guests sharing their expertise on a specific topic.This week's episode features Paul Brown, Managing Director at Boardworks and Executive Director of Emergency Alliance NZ. With a wealth of experience in governance and board leadership, Paul provides useful insights into what makes a strong and effective non-profit board.The Importance of Board Dynamics: Paul explains why good relationships and teamwork on a board are vital for the success of charities.Governance and Leadership: A look at the challenges of governance in the non-profit sector and how boards can stay focused on their mission and purpose.Balancing Skills and Lived Experience: The importance of having board members with the right skills alongside those with real-life experience of the charity’s work.Defining Board vs. Management Roles: Paul highlights why it’s important to separate the roles of the board and the management team so that boards focus on strategy rather than daily operations.Common Governance Challenges: Discussing typical issues faced by non-profit boards, such as staying on track with their mission and handling personal liability concerns.Listen in to hear Paul’s practical advice on how to make boards more effective and why good governance matters. Whether you’re a charity leader, a board member, or just interested in governance, this episode is full of useful tips and ideas.Enjoy the episode and be inspired by Paul Brown’s passion for improving governance in the non-profit sector.

Feb 16, 2025 • 48min
#236 ‘Leading with Clarity, communicating for Impact', Sarah Ramantanis CEO of Young Australians in International Affairs
In a recent interview with Mark Longbottom, Sarah Ramantanis shared her experiences as CEO of Young Australians in International Affairs, a voluntary organisation. She spoke about her journey into leadership and her approach to marketing and communications, which is built on clarity and accessibility.Sarah stepped into the role of CEO after working in various marketing and communications positions. She highlights the importance of understanding different audiences and engaging them effectively. Her leadership style prioritises simplicity and efficiency, ensuring information is clear and accessible to everyone.She offers practical advice for nonprofit leaders looking to improve communication. She stresses the need for clear messaging, both internally and externally. Strategic planning is also key. She recommends developing a three-year strategic plan with input from across the organisation so that everyone understands their role and contributes to the mission.Consistent and relevant communication matters more than frequency. Nonprofits should focus on the platforms that best serve their audience. For example, Sarah's organisation decided to deactivate its Facebook page when it no longer met their needs.She also values honesty about challenges. Sharing both successes and setbacks helps build trust and authenticity. Strong relationships with other organisations and stakeholders can strengthen a nonprofit’s work and broaden its impact.Being open to learning and adapting is another priority for Sarah. She sees value in diverse experiences and perspectives. To maintain balance and motivation, she suggests listening to your body, acknowledging achievements, and expressing gratitude. Taking care of yourself helps maintain energy and focus.She also emphasises the importance of being punctual and present in meetings. Showing up on time and engaging fully demonstrates respect and commitment. Consistency in these habits builds trust and a strong work ethic.Sarah Ramantanis’ approach to leadership and communication is based on clarity, authenticity, and strategic thinking. Her insights offer practical guidance for anyone in the nonprofit sector looking to strengthen their organisation’s impact.

Feb 12, 2025 • 7min
SHORT 'Successfully Starting and Scaling A Nonprofit' David Rhode Nonprofit Leader, Consultant & Author of Passionate Isn't Enough - A Practical Guide to Nonprofit Leadership
Welcome to Purposely SHORT, a weekly episode that features one of our friends or past guests sharing their expertise on a specific topic.This week's episode features David Rhode Nonprofit founder, Consultant & Author of Passionate Isn't Enough - A Practical Guide to Nonprofit Leadership.David founded Pitch In For Baseball in 2005, a charity that provides sports equipment to under-resourced communities. David left the charity in 2019, he joins host Mark Longbottom to share his experiences of setting up and growing a nonprofit, offering practical insights for others in the sector.He talks about the challenges of securing early funding without a track record and how personal connections played a key role in getting started. He explains how his first board, made up of friends and family, helped him access resources and build credibility.David also reflects on leadership, highlighting how passion and a clear vision helped him attract support. He discusses the strategic partnerships that strengthened his charity, including a collaboration with Little League International, which improved their ability to distribute equipment.Drawing on his background in branding at a Global corporate, David stresses the importance of a strong organisational identity. He shares how his understanding of funding evolved over time and how partnerships with major baseball teams expanded their reach.He also talks openly about the lessons he learned in board management. While his early board members were enthusiastic, he later realised the need for clearer expectations and more defined roles.Tune in for practical advice and insights from David’s journey in the nonprofit sector. His experiences highlight the value of persistence, partnerships, and learning along the way

Feb 9, 2025 • 50min
#235 Providing Compassionate End Of Life Care' , Emma Maddren CEO of Mercy Hospice
Mark Longbottom spoke with Emma Maddren, CEO of Mercy Hospice in Auckland, New Zealand. Emma discussed the hospice’s mission, history, and the challenges of delivering end-of-life care.
Mercy Hospice has a long-standing commitment to supporting people at the end of their lives, particularly those who may not receive adequate care through the traditional health system. The hospice movement, which began in the 1960s, grew from a community-led effort to ensure people receive dignified care in their final days.
Emma highlighted the role of community involvement in hospice care. Mercy Hospice works closely with cultural groups, including indigenous communities, to ensure care is respectful and aligned with different cultural traditions. This approach helps provide tailored support for people with diverse needs.
The hospice offers both inpatient and home-based care, depending on what suits patients and their families best. The aim is to allow people to spend their final days in a place where they feel most comfortable, often at home, with the necessary support to ensure dignity and comfort.
One of the biggest challenges Mercy Hospice faces is funding. It relies on a mix of public funding, private donations, and community fundraising. Emma spoke about the increasing demand for services due to an ageing population and the need to balance specialist care with empowering communities to provide local support.
Emma also shared her journey into healthcare and leadership. With a background in clinical work and leadership roles in the sector, she emphasised the importance of staying focused on patient and family needs. She also spoke about the need for work-life balance, noting that time with family and personal interests help her manage the demands of her role.
The conversation with Emma Maddren provided a valuable perspective on the work of Mercy Hospice. The organisation’s focus on community engagement and culturally responsive care ensures that people receive the support they need at the end of their lives. As demand grows, Mercy Hospice continues to adapt while maintaining its commitment to dignified and respectful care.

Feb 5, 2025 • 9min
SHORT 'How Charities Can Benefit Corporates, Unlocking Skilled Volunteering', Ed Mayo CEO of Pilotlight
Welcome to Purposely SHORT, a weekly episode that features one of our friends or past guests sharing their expertise on a specific topic.
This week's episode features Ed Mayo CEO at Pilotlight, discussing how skilled volunteering can help charities deliver their mission more effectively.
Many small charities struggle to access professional expertise, yet skilled volunteers can play a crucial role beyond financial contributions. Ed discusses how volunteering can provide charities with vital skills in areas like finance, digital, and governance—while also offering professionals valuable experience in leadership, collaboration, and problem-solving.
We also look at the mindset challenges charities face, particularly around funding, and why the real focus should be on strategic effectiveness. Ed shares insights on how businesses can benefit from engaging with charities, highlighting the exchange of skills that strengthens both
sectors.
🎧 Listen now and
explore how skilled volunteering can create real impact.

Feb 2, 2025 • 48min
#234 Inside The Mind of a Mental Health Leader, Shaun Robinson CEO at Mental Health Foundation New Zealand
Welcoming Shaun Robinson, CEO of the Mental Health Foundation of New Zealand to Purposely Podcast.
Shaun brings both professional expertise and personal experience to his role. Having lived with bipolar disorder, Shaun understands the challenges it brings and is committed to improving mental health support for all New Zealanders.
As CEO, Shaun is dedicated to enhancing mental wellbeing across Aotearoa. Under his leadership, the Foundation works towards a society where people do more than just cope—they thrive. Mental health, in his view, is not simply about the absence of illness but about fostering optimism, engagement, and a sense of purpose.
Shaun promotes a shift away from the traditional model of treating symptoms and towards a proactive approach—empowering communities with the skills and knowledge to build lasting mental wellbeing. This perspective is captured in the idea of flourishing versus languishing: flourishing means feeling positive, connected, and engaged, while languishing is marked by a sense of emptiness and disconnection. His goal is to help as many people as possible reach a state of flourishing.
Shaun is a strong advocate for practical, everyday actions that support mental health. The "Five Ways to Wellbeing" offer a simple yet effective framework:
Connect – Build strong relationships and a sense of belonging.
Give – Acts of kindness not only help others but also enhance your own sense of purpose.
Take Notice – Be present and appreciate life’s small moments.
Move – Physical activity benefits both body and mind.
Keep Learning – Stay curious and open to new ideas.
These principles are more than just concepts for Shaun—they are part of his daily life. He even keeps a magnet with the Five Ways to Wellbeing on his fridge as a constant reminder.
Shaun’s experience with bipolar disorder has profoundly shaped his leadership and advocacy. He first noticed symptoms in his teens but was only diagnosed in his mid-30s. Living with bipolar has been both a challenge and, at times, a strength—giving him bursts of energy and focus that he channels into his work.
Managing his condition has required a combination of medication, lifestyle habits, and strong support networks. This lived experience enables him to lead with authenticity and empathy, helping to break down stigma and foster understanding. By openly sharing his journey, Shaun reassures others that they are not alone and that mental health challenges do not define a person’s potential.
Shaun believes that everyone deserves access to the resources and support needed to live a fulfilling life, regardless of their mental health challenges. Through his leadership, the Mental Health Foundation continues to champion a holistic, strengths-based approach—one that encourages people to take proactive steps toward wellbeing rather than waiting until they are struggling.
His story is a powerful reminder that mental health is a journey, not a destination. By fostering connection, resilience, and a culture of support, Shaun is helping to build a society where everyone has the opportunity to thrive.
The Five Ways to WellbeingA Personal Perspective on Mental HealthA Vision for a Thriving Society

Jan 29, 2025 • 5min
SHORT 'Launching A Podcast', Vic Elizabeth Turnbull founder & CEO MIC Media
Welcome to Purposely SHORT, a weekly episode that features one of our friends or past guests sharing their expertise on a specific topic.
This week's episode features Vic Elizabeth Turnbull, the founder & CEO of MIC Media.
If you're considering starting a podcast, this episode is
particularly useful. Vic underscores the importance of understanding the "why" behind starting a podcast, whether it's for internal reasons like gaining clients or for external impact such as sharing compelling stories.
She emphasises the need to identify your target audience and ensure that your content adds value to listeners.
Vic offers practical advice, including using affordable
microphones, recording in quiet spaces, and leveraging AI tools to improve audio quality. This episode aims to provide actionable insights for effectively delivering charitable missions through podcasting.

Jan 26, 2025 • 1h 5min
#233 From Corporate Success to Humanitarian Impact' Paul Brown Director at Boardworks and Emergency Alliance
Paul Brown recently joined Mark Longbottom on the Purposely
Podcast to share his unique career journey, which has taken him from
corporate roles to leading nonprofit organisations, with a strong focus on
international development.
Paul began his career in the corporate sector after earning
a degree in civil engineering. He worked in marketing roles at Ford Motor
Company and ASB Bank. However, in 2000, his priorities shifted. Wanting to
contribute to his community, he began volunteering at Starship Children’s
Hospital. This experience sparked his passion for making a difference and led
him to join ChildFund New Zealand.
Stepping into the nonprofit sector presented a steep learning curve. Just two weeks into his new role, the Asian tsunami struck, requiring an urgent and effective fundraising response. This experience highlighted the need for organisations to be prepared for global emergencies and strengthened Brown’s commitment to the work.
During his 17 years at ChildFund, Brown helped transform the organisation. He expanded its focus from fundraising alone to prioritising programme impact. He championed initiatives that supported long-term community
development, particularly in the Pacific region, and worked to address local
issues like inequality and child poverty in New Zealand.
One of Brown’s key contributions to the sector was helping establish the Emergency Alliance, a coalition of nine aid agencies in New Zealand. The Alliance collaborates to respond more effectively to global emergencies, reducing inefficiencies caused by competition for donor funds. Its first joint appeal supported the humanitarian crisis in Gaza, although it faced challenges in gaining public engagement.
Beyond his work with Emergency Alliance, Brown leads BoardWorks, a consultancy focused on improving governance across New Zealand.
Through BoardWorks, he helps organisations strengthen their boards, ensuring they stay mission-focused and operate effectively.
To hear more from Paul Brown and other leaders in the
nonprofit sector, visit www.purposelypodcast.com.