Welcome to Purposely SHORT, a weekly episode that features one of our friends or past guests sharing their expertise on a specific topic.
This week's episode features Rochelle Courtenay, founder of Share the Dignity, who shares the story of how she transitioned from being a fitness entrepreneur to becoming a passionate advocate for period equity.
Known affectionately as the ‘Pad Lady’, Rochelle has led a movement that has collected and distributed millions of period products across Australia.
It all began in March 2015, when Rochelle learned that many homeless women were going without basic sanitary items. Instead of asking, “Why isn’t anyone doing something?”, she asked, “What’s stopping me from doing something?”—and took action.
Starting with a grassroots collection in her local community, Rochelle founded Share the Dignity, a charity that now boasts over 6,000 volunteers nationwide. The organisation runs multiple initiatives dedicated to restoring dignity to women, girls, and all people who menstruate.