ReCast with Saurabh Sardana

There is more to being right than just being factually correct based on the information we get every day. One can argue if the abundance of information has made the world a lot easier to understand. But the truth is that we humans are emotional creatures and behave irrationally all the time. Focusing on it can help businesses understand inherent biases and apply it to improve experiences for their customers. In this episode, Saurabh is joined by Richard Bordenave, who is passionate about solving complex challenges where human behavior is both parts of the problem and of the solution. Richard is the CEO at BVA Nudge Unit APAC, which is a global consultancy pioneering in behavioral change and organizational transformation. Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share, inspire, and reflect on their journeys and plan for the future. Follow Richard on LinkedIn www.linkedin.com/in/richard-bordenave-7506405/ Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.

If we have to pinpoint one thing that has brought maximum impact to politics, businesses, and communities around the world, it will have to be the proliferation of media channels. With this shift, the role of media planner has changed significantly forcing them to reimagine how media has to be planned for brands and organizations. In this episode, Saurabh is joined by Ramakrishnan CN (Rama) who went on from selling carbon black to planning media for his clients. Rama is now a partner at Entropia Global which is a marketing technology consultancy based out of Malaysia. Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share, inspire, and reflect on their journeys and plan for the future. Follow Rama on LinkedIn www.linkedin.com/in/ramakcn Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.

The world is getting louder and noisier. We live a life filled with pings, likes, shares and notifications. It has become very hard to sift through real conversations and relevant content that impact our lives. This is where attention becomes a valuable commodity for businesses to engage with their customers. The best way to do it is by telling a story that moves people. In this episode, Saurabh is joined by Graham Brown, the Founder of Pikkal & Co, which is a performance communications agency specializing in B2B podcasts and webinars. Graham is a trained AI practitioner but now believes in more authentic interaction. Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share inspiration, and reflect on their journeys and plan for the future. Follow Graham on LinkedIn www.linkedin.com/in/grahamdbrown Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.

In this world, which is constantly getting redefined by data and technology, the role of the market research industry has become not only important but critical. Management consultancies, ad agencies, and media companies all have jumped on to this trend by providing research as a part of their holistic offering. The market research industry, which once upon a time could claim a monopoly on consumer data business, is now going through its own set of transformation to remain relevant. In this episode, Saurabh is joined by Mr. Mohan Krishnan to discuss this topic and a lot more. Mohan is an industry veteran and is currently a faculty member at the Indian Institute of Management, Lucknow. Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share inspiration, and reflect on their journeys and plan for the future. Follow Mohan on LinkedIn www.linkedin.com/in/mohan-krishnan-a21819. Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.

Entrepreneurs are the most interesting storytellers. Their sheer drive to succeed and innovate often makes their journeys interesting to listen to. Most of the entrepreneurs that I have met thrive in uncertainty and have the ability to make every opportunity count. And this gets even more interesting if the entrepreneur has left a cushy and a comfortable nine to six job to pursue his passion. In this episode Saurabh is joined by Navneet Ahuja, founder at unhide. Navneet has worked with global insight companies and one day decided to leave it all to get into the space of visual content. Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists and artists to share, inspire and reflect on their journeys and plan for the future. Follow Navneet on LinkedIn @linkedin.com/in/navneetahuja Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.

What is an insight? What does it take to discover an insight? Is insight discovery, a creative or an analytical process? In this episode Saurabh is joined by Amit Kumar Shrivastava to discuss these questions. Amit is the director of Learning Curve, which is a brand strategy, consumer insight and a training consultancy. He has traversed different roles within the marketing industry and has wore multiple hats of a researcher, a planner, and a client servicing professional. Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists and artists to share, inspire and reflect on their journeys and plan for the future. Follow Amit on LinkedIn www.linkedin.com/in/amit-kumar-shrivastava Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.