If we have to pinpoint one thing that has brought maximum impact to politics, businesses, and communities around the world, it will have to be the proliferation of media channels. With this shift, the role of media planner has changed significantly forcing them to reimagine how media has to be planned for brands and organizations. In this episode, Saurabh is joined by Ramakrishnan CN (Rama) who went on from selling carbon black to planning media for his clients. Rama is now a partner at Entropia Global which is a marketing technology consultancy based out of Malaysia. Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share, inspire, and reflect on their journeys and plan for the future. Follow Rama on LinkedIn www.linkedin.com/in/ramakcn Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.