There is more to being right than just being factually correct based on the information we get every day. One can argue if the abundance of information has made the world a lot easier to understand. But the truth is that we humans are emotional creatures and behave irrationally all the time. Focusing on it can help businesses understand inherent biases and apply it to improve experiences for their customers. In this episode, Saurabh is joined by Richard Bordenave, who is passionate about solving complex challenges where human behavior is both parts of the problem and of the solution. Richard is the CEO at BVA Nudge Unit APAC, which is a global consultancy pioneering in behavioral change and organizational transformation. Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share, inspire, and reflect on their journeys and plan for the future. Follow Richard on LinkedIn www.linkedin.com/in/richard-bordenave-7506405/ Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.