In this world, which is constantly getting redefined by data and technology, the role of the market research industry has become not only important but critical. Management consultancies, ad agencies, and media companies all have jumped on to this trend by providing research as a part of their holistic offering. The market research industry, which once upon a time could claim a monopoly on consumer data business, is now going through its own set of transformation to remain relevant. In this episode, Saurabh is joined by Mr. Mohan Krishnan to discuss this topic and a lot more. Mohan is an industry veteran and is currently a faculty member at the Indian Institute of Management, Lucknow. Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share inspiration, and reflect on their journeys and plan for the future. Follow Mohan on LinkedIn www.linkedin.com/in/mohan-krishnan-a21819. Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.