The world is getting louder and noisier. We live a life filled with pings, likes, shares and notifications. It has become very hard to sift through real conversations and relevant content that impact our lives. This is where attention becomes a valuable commodity for businesses to engage with their customers. The best way to do it is by telling a story that moves people. In this episode, Saurabh is joined by Graham Brown, the Founder of Pikkal & Co, which is a performance communications agency specializing in B2B podcasts and webinars. Graham is a trained AI practitioner but now believes in more authentic interaction. Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share inspiration, and reflect on their journeys and plan for the future. Follow Graham on LinkedIn www.linkedin.com/in/grahamdbrown Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.