MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
May 24, 2019 • 41min
AMA: Marketing Local Services & Solving for Chronic Back Pain // Rachel Lanzerotti -- REST Method
Joining us for today's Ask Me Anything is Rachel Lanzerotti, a certified Yoga Therapist, Founder of Five Rivers Yoga, and pain recovery specialist who created the REST Method for pain recovery. REST utilizes therapeutic movement to strengthen, soften, stabilize, and release, with careful attention to unrecognized habits that are contributing to their pain/fatigue. Her evidence-based approach in working with clients has been researched by multiple National Institutes of Health-sponsored studies, and she's been published in numerous journals, research studies, and periodicals including Stanford Magazine. Show NotesConnect With:Rachel Lanzerotti: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 23, 2019 • 27min
The Growth Playbook at HubSpot: Kieran Flanagan // HubSpot
In this episode we discuss the difference between Growth and Marketing with Kieran Flanagan, the VP of Growth Marketing at Hubspot, which is a leading growth platform comprised of a marketing hub, sales hub and services hub, and a powerful free CRM. Show NotesConnect With:Kieran Flanagan: Website // LinkedIn // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 22, 2019 • 22min
The Difference Between Growth & Marketing: Kieran Flanagan // HubSpot
In this episode we discuss the difference between Growth and Marketing with Kieran Flanagan, the VP of Growth Marketing at HubSpot, which is a leading growth platform comprised of a marketing hub, sales hub and services hub, and a powerful free CRM. Show NotesConnect With:Kieran Flanagan: Website // LinkedIn // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 21, 2019 • 22min
Brand Evaluation & Optimization -- Mitch Duckler // FullSurge
In Part 2 of our conversation with Mitch Duckler, Managing Partner at FullSurge, our topic is brand evaluation and optimization. FullSurge is a firm that helps predominantly Fortune 1000 companies accelerate business growth through a comprehensive blend of brand and marketing strategy. Mitch has over 25 years of line management and business consulting experience. Show NotesConnect With:Mitch Duckler: Website // LinkedIn // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 20, 2019 • 22min
Brand Building & Maintenance in the Digital Age -- Mitch Duckler // FullSurge
Joining us to discuss brand building and maintenance in the digital age is Mitch Duckler, Managing Partner at FullSurge, a firm that helps predominantly Fortune 1000 companies accelerate business growth through a comprehensive blend of brand and marketing strategy. Mitch has over 25 years of line management and business consulting experience. Show NotesConnect With:Mitch Duckler: Website // LinkedIn // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 17, 2019 • 18min
Event Marketing Week: The future of data & tracking at event -- Brent Turner // Cramer
Welcome to last day of Event Marketing Week on the MarTech Podcast. Each day this week, we've published an episode that discusses what you need to know about the technology and strategies behind maximizing the impact of your marketing events. Joining us is Brent Turner, SVP of Strategy and Technology at Cramer, which is an agency that delivers experience design, live production, audience management, and strategic event marketing service for global brands. Show NotesConnect With: Brent Turner: Website // LinkedIn // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 16, 2019 • 15min
Event Marketing Week: Deciding What Events You Should & Shouldn't Attend -- Brent Turner // Cramer
Welcome to Event Marketing Week on the MarTech Podcast. Each day this week, we're publishing an episode that discusses what you need to know about the technology and strategies behind maximizing the impact of your marketing events. Joining us is Brent Turner, SVP of Strategy and Technology at Cramer, which is an agency that delivers experience design, live production, audience management, and strategic event marketing service for global brands. Today we dig into discernments when it comes to which events you should and shouldn't target. Show NotesConnect With: Brent Turner: Website // LinkedIn // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 15, 2019 • 15min
Event Marketing Week: Optimizing Your Event Marketing Efforts -- Brent Turner // Cramer
Welcome to Event Marketing Week on the MarTech Podcast. Each day this week, we're publishing an episode that discusses what you need to know about the technology and strategies behind maximizing the impact of your marketing events. Joining us is Brent Turner, SVP of Strategy and Technology at Cramer, which is an agency that delivers experience design, live production, audience management, and strategic event marketing service for global brands. Today we talk about tactics to optimize your event marketing efforts. Show NotesConnect With: Brent Turner: Website // LinkedIn // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 14, 2019 • 18min
Event Marketing Week: AR, VR and other Tech Trends in the Event Industry Brent Turner // Cramer
Welcome to Event Marketing Week on the MarTech Podcast. Each day this week, we're publishing an episode that discusses what you need to know about the technology and strategies behind maximizing the impact of your marketing events. Joining us is Brent Turner, SVP of Strategy and Technology at Cramer, which is an agency that delivers experience design, live production, audience management, and strategic event marketing service for global brands. Today we talk about AR, VR, and other tech trends in the Events Industry. Show NotesConnect With: Brent Turner: Website // LinkedIn // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 13, 2019 • 18min
Event Marketing Week: Trends in the Experiential Event Marketing Industry Brent Turner // Cramer
Welcome to Event Marketing Week on the MarTech Podcast. Each day this week, we are going to publish an episode that discusses what you need to know about the technology and strategies behind maximizing the impact of your marketing events. Joining us is Brent Turner, SVP of Strategy and Technology at Cramer, which is an agency that delivers experience design, live production, audience management, and strategic event marketing service for global brands. Show NotesConnect With: Brent Turner: Website // LinkedIn // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
