Today we continue our discussion about eye tracking and its applications in marketing research with Mike Bartels, Director of Marketing Research and User Experience at Tobii Pro. Tobii Pro helps businesses, researchers, and other professionals gain quality insights into human behavior with world-leading eye tracking, hardware analysis, software, and research consultancy services. Yesterday, Mike told us about the current landscape of eye tracking as it applies to marketing, and today we look to the future applications of this innovative technology. Show Notes
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