Today we're going to talk about an innovative style of conducting marketing research: eye tracking. Joining us is Mike Bartels, Director of Marketing Research and User Experience at Tobii Pro, which helps businesses, researchers, and other professionals gain quality insights into human behavior with world leading eye tracking, hardware analysis, software, and research consultancy services. To begin our two-day conversation, Mike is going to tell us about the current landscape of eye tracking technology as it applies to marketing. Show Notes
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MarTech Podcast ™ // Marketing + Technology = Business Growth