Eric Toda joins us today for Part 2 of our conversation about building a unique brand within a larger company. Eric is a Marketing Executive who's worked at some of the world's highest profile brands including Facebook, Nike, Snap, and Airbnb. He's currently Head of Marketing at Hill City, which is a men's active apparel brand owned by Gap, Inc. Yesterday we talked about branding Hill City, and today Eric walks us through his go-to-market strategies for launching Hill City. Show Notes
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MarTech Podcast ™ // Marketing + Technology = Business Growth