MarTech Podcast ™ // Marketing + Technology = Business Growth

Today we continue our deep-dive into the overlap between the people and services necessary to scale your marketing efforts. Joining us is James Sandoval, Founder and CEO at MeasureMatch, an enterprise professional services marketplace that enables direct, seamless, and flexible access to a verified global workforce of business application engineers, data management, and data science consultants. Yesterday, we discussed the trends that James sees in hiring specialized freelance and consulting work forces, and now we shed light on the best way to incorporate contract labor into your analytics stack. Show NotesConnect With: James Sandoval: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode we deep-dive into the overlap between the people and services necessary to scale your marketing efforts. Joining us is James Sandoval, Founder and CEO at MeasureMatch, an enterprise professional services marketplace that enables direct, seamless, and flexible access to a verified global workforce of business application engineers, data management, and data science consultants. Today, we start our two-part conversation discussing the trends that James sees in hiring specialized freelance and consulting work forces. Show NotesConnect With: James Sandoval: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today is Part 2 of our conversation about how to bolster your marketing efforts with a marketing agency that's the right fit for your business. Joining us is Bruno Gralpois, Co-Founder and Partner at Agency Mania Solutions, a software solution for agency management. Bruno is also the author of Agency Mania: Harnessing the Madness of Client-Agency Relationships, a book recently published in its second edition. Yesterday, we talked about how to choose the right marketing agency, and today we look at how to manage and evaluate your agency. Show NotesConnect With: Bruno Gralpois: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how to bolster your marketing efforts by finding a marketing agency that's the right fit for your business. Joining us is Bruno Gralpois, Co-Founder and Partner at Agency Mania Solutions (AMS). AMS provides automation through SAAS and professional services that produce consistently higher outcomes along every step of the agency management continuum. Bruno is also the author of Agency Mania: Harnessing the Madness of Client-Agency Relationships, which is a book that has recently been published in its second edition. Our two-day conversation with Bruno starts with a great review of his advice for finding the right agency. Show NotesConnect With: Bruno Gralpois: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, we continue our monthly tradition of recapping how we practice what we preach in the marketing of this show. We're 14 months into publishing content for the MarTech Podcast and this month we hit over 36K downloads, which means we're on track to exceed our downloads goal for 2019. Learn about how we're standardizing our sponsorship strategy and evaluating an opportunity to build a podcast network that's larger than just The MarTech Podcast in today's this month's update. Show NotesConnect With: The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today wraps up Mobile Marketing Week with Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers with relevant messages in real time with live data and at scale. Each day this week take a long look at the small screen and discuss the biggest trend in marketing this millennium. We conclude our time with Barry by talking about the future of mobile marketing. Show NotesConnect With: Barry Nolan: Website // LinkedIn // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome back to Mobile Marketing Week with Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers with relevant messages in real time with live data and at scale. Each day this week we're going to take a long look at the small screen and discuss the biggest trend in marketing this millennium. Today, our topic is integrating AI into your mobile marketing. Show NotesConnect With: Barry Nolan: Website // LinkedIn // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome back to Mobile Marketing Week with Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers with relevant messages in real time with live data and at scale. Each day this week we're going to take a long look at the small screen and discuss the biggest trend in marketing this millennium. Today, we discuss the power of mobile geofencing and location data to make your customer engagement most timely and relevant. Show NotesConnect With: Barry Nolan: Website // LinkedIn // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome back to Mobile Marketing Week with Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers with relevant messages in real time with live data and at scale. Each day this week we're going to take a long look at the small screen and discuss the biggest trend in marketing this millennium. Today, we continue our conversation by addressing the most effective way to use push notifications. Show NotesConnect With: Barry Nolan: Website // LinkedIn // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Mobile Marketing Week on the MarTech Podcast. Each day this week we're going to take a long look at the small screen and discuss the biggest trend in marketing this millennium: mobile marketing. Joining us is Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers with relevant messages in real time with live data and at scale. Today, we start the week by talking about moving to a mobile-first mindset. Show NotesConnect With: Barry Nolan: Website // LinkedIn // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.