Podnews Weekly Review

This podcast discusses the art of audio advertising, podcast growth strategies, Apple's iOS 17 impact, podcast ad spending, sonic branding, financial strategies in the podcast industry, marketing success stories, upcoming events, podcasting 2.0, innovative features, trueFans' podcast RSS feed validator, and Australian adventures.

David Locke from the Locked On Podcast Network shares their strategy of using SMS to create loyal listeners. Amelia Coomber from Podsights discusses new data for podcast advertising. Other topics include recent moves by podcasters away from Spotify, the power of connection and engagement between hosts and listeners, and the impact of iOS 17 updates on podcast performance metrics.

Topics include Spotify's financial performance, podcast search optimization, AI in podcasting, collaborative podcast namespace, podcast platforms and audience demographics, AI in podcasts and automated voices, improving podcast visibility and rankings, experiences at Podfest, connecting with like-minded podcasters, publishing feeds and the publisher medium, technical issues, and upcoming events.

Oskar Serrander, Co-founder of Wondercraft AI, discusses the creation of an AI-powered audio studio. They explore the benefits of Apple's new transcript feature, growth tactics for podcasts, and the potential of ingesting audio for editing. They also talk about a $100 million deal in the podcasting industry and the importance of self-tagging. In addition, they discuss upcoming travel plans, feedback from listeners, and personal achievements.

Rob and Elsie criticize Podcasting 2.0; discussion on the Digital Markets Act's impact in Europe; Alby's outage and lack of communication; launch of fmania podcast app in Saudi Arabia and development of AI-voiced adverts; podcast advertising and strategic alliances; hosts reminisce about classic TV ads; updates on True Fans platform and Radio Days Asia; discovery of a new microphone called the ethos.

Andy Goldsmith from Adelicious discusses the effectiveness of amusing and entertaining podcast ads. They reminisce about catchy jingles and highlight the power of songs in advertising. The significance of certification, standardization, and brand lift studies in podcast advertising is explored. Updates in the French podcasting industry, listener feedback, and implementing new content link tags are also discussed.

Kevin Smith, CEO of Snipd, shares insights about his AI-powered podcast player that captures and summarizes key moments. He discusses the shift from download counts to total listening hours as a metric for success. The conversation highlights the growing trend of video podcasts and the rising financial challenges in the industry. Smith reveals how Snipd uses cutting-edge AI technology and outlines exciting features like daily reviews and community highlights, all set against a backdrop of significant funding successes and future expansion plans.

James and Sam reflect on their predictions for 2023 and give their predictions for 2024, including Joe Rogan leaving Spotify for YouTube, wider adoption of podcast index tags, the potential for live podcasting, AI in podcast indexing, and the future of podcast apps. They discuss highlights of the year, the role of AI and innovation in podcasting, successful podcast sponsorships, hopes for a leading platform, short form videos driving podcast traffic, and feedback and sponsorship discussions.

Guests including Jennifer Han from Ausha, Brett Spencer from City University of London, Mark Asquith from Captivate, Dave Jones from the Podcast Index, Lauren Passell from Tink Media, Skye Pillsbury from The Squeeze, Arielle Nissenblatt from Descript, Sandy Warr from City University of London, Lizzy Pollott from Acast, Melissa Kiesche from Edison Research discuss highlights and predictions for the podcasting industry, including AI advancements, growth in podcast listeners, consolidation, diversity in monetization, and the future of investigative journalism.

Ever considered what your attention is worth when you indulge in the latest podcast episode? You might just find out as we compare the value of podcast content with the likes of Netflix and Spotify, suggesting a fair satoshi range that listeners could shell out per minute of audio bliss. With podcasting's landscape constantly shifting, we're joined by Edward Brawer, CEO of Podcast AI, to delve into how automation and AI tools are spicing up content creation and answering listener queries with flair. Fountain's co-founder, Oscar Merry, also drops by to share the exciting new updates of the Fountain 1.0 app, which promises to elevate user experience and listener engagement to new heights.In our conversation with Edward, we unearth the prospect of B2B opportunities within the bustling podcast business, discussing the recent expansion moves by Podcast AI and the potential of pre-production support using AI technology. On the flip side, we're also looking into Spotify's foray into audiobooks and how their latest venture might shape the industry's future. Plus, we give a hat tip to Kate Cocker's "Everyday Positivity" for her 2000th episode and her charitable efforts with UNICEF, and we travel the world in a round-up of global podcast happenings—from Adalicious's new US representation to the rise of erotic podcasts in Germany.Wrapping up, we tackle the evolution of podcasting tools with updates on Activity Pub support, Blueberry's Value Block Time Splits, and Libsyn's commitment to Podcasting 2.0. As we recount the year's predictions and set our sights on the future, we leave you with a treasure trove of insights to mull over during our short break. Remember, the Weekly Review is just around the corner, so stay tuned for the freshest scoop on the podcasting realm. Join us for this episode that's bursting at the seams with innovation, inspiration, and a good measure of introspection.Send James & Sam a messageSupport the showConnect With Us: Email: weekly@podnews.net Fediverse: @james@bne.social and @samsethi@podcastindex.social Support us: www.buzzsprout.com/1538779/support Get Podnews: podnews.net