Podnews Weekly Review Interview with Kevin Smith of Snipd; and seemingly a bad news special?
9 snips
Jan 12, 2024 
Kevin Smith, CEO of Snipd, shares insights about his AI-powered podcast player that captures and summarizes key moments. He discusses the shift from download counts to total listening hours as a metric for success. The conversation highlights the growing trend of video podcasts and the rising financial challenges in the industry. Smith reveals how Snipd uses cutting-edge AI technology and outlines exciting features like daily reviews and community highlights, all set against a backdrop of significant funding successes and future expansion plans.
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IAB Certification Losing Traction
- Many major hosts haven't recertified to IAB v2.1, so certification participation is low.
- This signals waning perceived value and cost-sensitivity among podcast companies.
Shift Measurement Costs To Advertisers
- Reconsider who should pay for measurement: advertisers, not hosts, should fund certification.
- Explore lower-cost industry-led alternatives like a Podcast Standards Project badge.
Odyssey Files For Bankruptcy
- Odyssey (owner of Cadence13 and Pineapple Street) filed for bankruptcy carrying $1.9bn in debt.
- The company says the filing will have no operational impact despite large liabilities.