Podnews Weekly Review The Locked On Network's strategy, new Podscribe data, and Acast in profit
Feb 16, 2024
David Locke from the Locked On Podcast Network shares their strategy of using SMS to create loyal listeners. Amelia Coomber from Podsights discusses new data for podcast advertising. Other topics include recent moves by podcasters away from Spotify, the power of connection and engagement between hosts and listeners, and the impact of iOS 17 updates on podcast performance metrics.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 5min
Meghan Markle and Brené Brown's Moves, Spotify's Tool Closures, and Locked On Sports Update
04:34 • 5min
The Power of Connection and Engagement
09:18 • 10min
One-to-One Communication with the Audience and Advertising Effectiveness
19:29 • 5min
Podcast Performance Metrics in Q4 2023
24:12 • 23min
PodNews Weekly Review - Buzzsprout ads, website issues, and upcoming drinks
47:13 • 4min