Podcast Performance Metrics in Q4 2023

The chapter discusses the highlights of the quarterly performance benchmarks report for the last quarter of 2023, focusing on the impact of iOS 17 updates on visitor rate, conversion rate, and other key metrics. It also explores the effect of Apple podcasts changes on podcast downloads and listener engagement, along with the performance of podcast ads and the industry's efforts to address decreased download numbers. Additionally, the chapter highlights the effectiveness of different types of ad placements and the performance of host-read ads versus pre-recorded ads.