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Podnews Weekly Review
2023's highlights, and 2024's predictions from our friends
Dec 29, 2023
Guests including Jennifer Han from Ausha, Brett Spencer from City University of London, Mark Asquith from Captivate, Dave Jones from the Podcast Index, Lauren Passell from Tink Media, Skye Pillsbury from The Squeeze, Arielle Nissenblatt from Descript, Sandy Warr from City University of London, Lizzy Pollott from Acast, Melissa Kiesche from Edison Research discuss highlights and predictions for the podcasting industry, including AI advancements, growth in podcast listeners, consolidation, diversity in monetization, and the future of investigative journalism.
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Quick takeaways
- The podcast industry in 2023 saw significant growth in podcast audiences, surpassing live audio consumption for the first time, while also highlighting the importance of greater support and recognition for women in podcasting, and the integration of AI in various aspects of podcasting.
- In 2024, the podcast industry is projected to see a convergence of monetization strategies, with smaller creators exploring live events and bigger players delving into direct sponsorships and community-based offerings, thereby providing opportunities for creators of all sizes to find the right mix of monetization suited to their brand and podcast.
Deep dives
Highlights and Challenges in the Podcast Industry in 2023
In 2023, the podcast industry experienced both highlights and challenges. Jennifer Han, Chief Marketing Officer at OSHA, highlighted that podcasts surpassed live audio in terms of on-demand audio consumption for the first time. The growth of podcast audiences was evident, with dedicated listeners engaging more and consuming more podcasts than ever before. However, there were also setbacks, such as the cancellation of She-podcast Live and the postponement of the International Women's Podcast Festival due to a lack of industry support. This prompted a call for greater support and recognition of women in podcasting. The use of AI in podcasting also emerged as a significant advancement, enabling easier guest bookings, AI-generated translations, and improved podcast marketing strategies.
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