

Is advertising ageist? An interview with Adelicious; and what people want from podcast advertising
5 snips Jan 19, 2024
Andy Goldsmith from Adelicious discusses the effectiveness of amusing and entertaining podcast ads. They reminisce about catchy jingles and highlight the power of songs in advertising. The significance of certification, standardization, and brand lift studies in podcast advertising is explored. Updates in the French podcasting industry, listener feedback, and implementing new content link tags are also discussed.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
The Power of Songs in Advertising
03:03 • 22min
The Importance of Certification and Standardization in Podcast Advertising
24:51 • 32min
Updates and Developments in the French Podcasting Industry
56:54 • 12min
Listener feedback and sponsor discussion
01:09:11 • 2min
New Content Link Tag and Cross-App Comments
01:11:12 • 7min
Supporting the Podcast and Discussing Publisher Feeds
01:18:20 • 8min