Podnews Weekly Review

Is advertising ageist? An interview with Adelicious; and what people want from podcast advertising

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Jan 19, 2024
Andy Goldsmith from Adelicious discusses the effectiveness of amusing and entertaining podcast ads. They reminisce about catchy jingles and highlight the power of songs in advertising. The significance of certification, standardization, and brand lift studies in podcast advertising is explored. Updates in the French podcasting industry, listener feedback, and implementing new content link tags are also discussed.
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