DTC POD: How The Best Brands Are Built

Episode brought to you by More Staffing & Capital OneJoin 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC pod we cover:1. Introduction of Guest: William Gasner2. Concept of Micro-Influencer Marketing3. Importance of Data Analysis in Influencer Marketing4. The Role of Stack Influence5. Influencer-Brand Collaboration Strategies6. Potential Challenges in Influencer Marketing7. Future Predictions and Social Media TrendsTimestamps03:18 Smaller creators provided cost-effective marketing solutions.07:41 Platforms expand influencer markets, management solutions emerge.10:13 Authentic brand representation through product compensation model.14:32 Building brand momentum is crucial for creators.17:43 Setting expectations, volume over obsessing, multi-platform challenges.22:41 Early brand content strategy: test, validate, scale.24:28 Influencer marketing and positive branding are crucial.27:02 Managing creators varies from handholding to autonomy.31:02 Oatley's genius ad went viral with ping-pong.36:33 Analyze data, control experiments, avoid simultaneous initiatives.39:02 Halo effect leads to replicated, influential content.41:56 Organic content gains trust, but ads deter buyers.45:54 QVC essential in US, influencer evolution, social commerce.47:42 Stackinfluence.com: Find us on all socials. Email.Shownotes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok William Gasner - Co-Founder & Chief Marketing Officer at Stack InfluenceRamon Berrios - Co-Founder of Trend.ioBlaine Bolus - Co-Founder of Castmagic

Episode brought to you by More Staffing & Capital OneJoin 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC pod we cover:1. Introduction to Bubble Goods2. The Journey of Jessica Young3. The Purpose of Bubble Goods4. Strategies and Features of Bubble Goods5. Marketing and Growth Strategies6. Customer and Brand Relationship7. Bubble Goods' Target Customer8. Importance of Curation in the MarketplaceTimestamps02:53 Jessicas start06:54 First teammember at Daily Harvest08:32 Seeking mentorship for navigating unfamiliar territory.12:48 Fast-paced startup, focus on product and growth.17:31 Supply and demand, sales, consumer overwhelm, discovery.19:15 Etsy-style marketplace for health food brands.24:30 Curation trend important for marketplace success.25:17 Brands expand sales through various online channels.31:01 New Naples pizzas flash frozen and shipped.33:29 Marketplaces benefit from promotion and brand alignment.38:11 Get brands, scale demand, grow.41:36 Submit under criteria, white background, Canva templates, easy flow.45:26 Promotion is invaluable for brand growth.47:54 High standards, transparency, brand partners, trust.49:21 Investing in brand story for ultimate conversion.Shownotes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Jessica Young - Founder of Bubble GoodsRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Castmagic

Jeremy Barbara, Founder of Sundays, discusses building an influencer program, finding affordable channels, tracking campaign performance, and creating unique creative. They also talk about audience demographics, TikTok Shop, and identifying fake followers.

Episode brought to you by Trend & Finaloop.Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC pod we cover:1. Importance of personal relationships in business2. Proactive measures for building connections3. Challenges and solutions in logistics and fulfillment4. Trends in the vitamins and supplements industry5. The significance of research and negotiation in sourcing products6. Scaling challenges and the impact on operations7. Focusing on the right aspects of running a businessTimestamps02:19 Unlocking brand potential through logistics, no minimums.03:27 Action sports engineer finds value in baby industry.05:56 Vitamins, makeup, coconut, pets, sales, negotiations, fulfillment.08:48 Unlocking brand potential, saving money, finding clients.15:06 Understanding the human effort behind logistics.16:29 Direct-to-consumer brands need efficient supply chains. When should they consider using a Three PL?20:24 10k customers start experiencing difficulties; 14k is critical.24:33 Brands should focus on solving specific problems.27:00 Gift set, dog birthday cake - Shopify, BigCommerce, EDI compliance.31:39 Subscription-based supplement brand needs efficient tech stack.34:28 Extensive connects to logistics and networks 3PLs.39:37 Smooth transition for onboarding and brand management.40:39 Pet brand without sales wants to monetize.45:13 Agnostic packaging and product management, saving money.47:10 Find similar product sources using Import Yeti.50:18 Establish relationships, pick up the phone.Shownotes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Paul Jarrett - CEO of BuluRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Castmagic

Episode brought to you by Trend & Finaloop.Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC pod we cover:1. Finding unique solutions for parents.2. Leveraging industry events for visibility.3. Focusing on selling through their website.4. Overcoming obstacles in shipping and delivery.5. Harnessing the power of customer recommendations.6. Iterating and improving to create exceptional products.7. Exploring the unique characteristics of the baby category.Timestamps3:27 Action sports engineer finds value in baby industry.7:54 Used kiteboarding technology to create portable cribs.10:02 MVP used at trade show to sell.13:42 Unique product gets attention at trade show18:42 Nascent SaaS business launched on third-party marketplace.19:47 Transitioned to Direct, faced shipping challenges, scaled up.24:00 Unique direct-to-consumer baby gear company in stealth.29:06 Lotus expanded into accessories and extensions.29:57 Researching and selling practical, adaptable products profitably.33:51 Compact, durable running stroller with folding design.37:26 Building awareness for newcomer stroller brandShownotes powered by Castmagic

Episode brought to you by Trend & Finaloop.Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC pod we cover:Monitoring affiliates regularly for compliance.Preference for historical partnerships and familiarity.Meeting with affiliates and ensuring transparency.Asking for referrals and recommendations from other brands.Benefits and challenges of affiliate marketing for brands.Optimizing strategies and working with affiliates who add value.Creating effective landing pages and reducing attribution leakage.Timestamps4:20 Brand growth, affiliate strategy, initial setup.5:10 Affiliate marketing popular, but brands frustrated.8:51 Independent media buyers bring valuable expertise. Large or small creators offer loyal audiences.12:42 Influencers demand upfront fees for branded content. Instead, opt for performance-based payments.18:30 Custom discount codes, tracking links, attribution, platforms.19:29 Monitoring platforms, optimizing traffic, adjusting payouts.23:29 Importance of many creatives, leveraging brand, optimizing landing pages for affiliates.30:02 “Affiliate credits lost, but exclusive offers help.”32:27 Media buyers rely on affiliates for insights. Content affiliates less important but provide incentives.35:20 Different responsibilities: media buyer, affiliate, guidelines.40:00 Affiliate compliance is challenging, human errors inevitable.43:38 Marketplaces for cash back include student, executive, and medical worker focus. Coupon-based cash back not preferred. Incentivized traffic uses rewards for desired actions.45:57 Affiliate monitoring: historical partnerships, transparency, referrals.49:48 Whitelisting is important for improving brands’ conversion rates and ad performance.Shownotes powered by Castmagic

Meghana Dhar, tech advisor and investor, discusses the evolution of online marketplaces, challenges of Instagram shopping, and the potential of tech as a different form of media. They also touch on the onboarding process of the Threads platform and the potential of x.com becoming the 'everything app' like WeChat.

Peter Sivas, Floof - Prioritizing branding before product development, conducting focus groups, exploring partnerships with platforms, identifying a gap in the market, utilizing out-of-the-box marketing methods, designing for packaging, staying focused on brand goals, healthy profit margins, streamlined purchasing, empowering consumers as designers, discounts from designers and trade shows, communicating brand value, focus on social proof and partnerships.

Mina Elias, expert in Amazon and successful brand building, joins the podcast to discuss setting up and navigating Amazon's seller central account, optimizing listings with SEO keywords and effective product images, using customer feedback and reviews to improve products and branding, understanding and navigating Amazon's complex advertising and marketing strategies, managing inventory and avoiding stockouts for sales performance, the importance of aggressive marketing and traffic generation on Amazon, and strategic pricing and profitability considerations.

Episode brought to you by Trend & Finaloop.Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod, Jordan & Victor join Blaine & Ramon to discuss everything about building a top tier CPG brand from the ground up.We cover:1. Overcoming obstacles, fundraising struggles, scaling strategies.2. Agua fresca innovation, commercialization process.3. Cultural representation, Working Assembly partnership, Lotteria card motif.4. Sprouts and Safeway partnerships, focus on Texas and California.5. Raising capital, following up with investors, breakthrough investment.6. Hiring and delegating, scaling systems and operations.7. Farmers market success, pandemic challenges, post-college jobs.Timestamps:04:42 Bawi's progression from soda stream to cans.06:39 Product market validation and self-funding.13:19 Timing, friendship, and opportunities for growth.17:58 Salesmanship and persistence in business.21:11 Initial unfamiliarity with fundraising led to success.26:47 Involvement of agencies, food scientist, commercialization.29:25 Fundraising ease with a single check.34:01 Focus on branding, package design, and cultural representation.38:14 Feedback leading to branding adjustments.41:25 Expansion to stores, focus on Texas, California.45:10 Rapid scaling, easy fundraising, system building.Shownotes powered by Castmagic Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Victor Guardiola and Jordan Hicks - Co-founders of BawiRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Seated