#297 - William Gasner, Stack Influence: How To Win With MicroInfluencers

Nov 9, 2023

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Episode brought to you by More Staffing & Capital One
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On this episode of DTC pod we cover:
1. Introduction of Guest: William Gasner
2. Concept of Micro-Influencer Marketing
3. Importance of Data Analysis in Influencer Marketing
4. The Role of Stack Influence
5. Influencer-Brand Collaboration Strategies
6. Potential Challenges in Influencer Marketing
7. Future Predictions and Social Media Trends

Timestamps
03:18 Smaller creators provided cost-effective marketing solutions.
07:41 Platforms expand influencer markets, management solutions emerge.
10:13 Authentic brand representation through product compensation model.
14:32 Building brand momentum is crucial for creators.
17:43 Setting expectations, volume over obsessing, multi-platform challenges.
22:41 Early brand content strategy: test, validate, scale.
24:28 Influencer marketing and positive branding are crucial.
27:02 Managing creators varies from handholding to autonomy.
31:02 Oatley's genius ad went viral with ping-pong.
36:33 Analyze data, control experiments, avoid simultaneous initiatives.
39:02 Halo effect leads to replicated, influential content.
41:56 Organic content gains trust, but ads deter buyers.
45:54 QVC essential in US, influencer evolution, social commerce.
47:42 Stackinfluence.com: Find us on all socials. Email.

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Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.

Additional episodes you might like:

• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth

• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content

• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands

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William Gasner - Co-Founder & Chief Marketing Officer at Stack Influence
Ramon Berrios - Co-Founder of Trend.io
Blaine Bolus - Co-Founder of Castmagic