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DTC POD: How The Best Brands Are Built
#295 - Jeremy Barbara, Sundays - How The Best Brands Scale Profitably Through Influencers
Oct 26, 2023
Jeremy Barbara, Founder of Sundays, discusses building an influencer program, finding affordable channels, tracking campaign performance, and creating unique creative. They also talk about audience demographics, TikTok Shop, and identifying fake followers.
47:05
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Quick takeaways
- Testing different channels, strategies, and types of creators is crucial for successful influencer marketing programs.
- Consider budgets and adjust the type of influencers based on available resources.
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