#295 - Jeremy Barbara, Sundays - How The Best Brands Scale Profitably Through Influencers

Oct 26, 2023

Jeremy Barbara, Founder of Sundays, discusses building an influencer program, finding affordable channels, tracking campaign performance, and creating unique creative. They also talk about audience demographics, TikTok Shop, and identifying fake followers.

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Introduction

00:00 • 3min

Setting Up an Influencer Marketing Program

03:10 • 9min

Evaluating Influencer Opportunities

12:02 • 14min

Tracking and Attribution in Influencer Campaigns

26:28 • 4min

Real-time Examples and Outreach in Influencer Marketing

30:29 • 12min

The Importance of Influencers' Hobbies and Identifying Fake Followers

42:33 • 5min

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On this episode of DTC pod we cover:

1. Introduction to Jeremy Barbara and Sundays
2. YouTube as an Effective Platform for Influencer Marketing
3. Creating a Strategy for Influencer Campaigns
4. Successful Influencer Campaign Examples
5. Team Structure for Influencer Marketing
6. Advertising on Different Platforms
7. Tracking and Evaluating Influencer Campaign Performance
8. Pricing and Budgeting for Influencer Marketing
9. Testing Influencers and Building Relationships

Timestamps
03:23 Building influencer program: test, optimize, scale.
05:52 Jeremy, variety of companies, strategy, influencers, products.
11:00 Influencer marketing often starts with one person.
12:23 How to find affordable channels.
18:11 Influencer rates vary based on platform, agency.
20:14 Not all platforms are equal, be strategic.
23:01 Using links, codes, surveys, and influencers to track YouTube video success.
26:19 Driving clear CTAs with trackable campaigns.
30:44 Coming up with unique creative.
34:01 Limited time, optimize CPA, reach, influencers.
38:10 TikTok Shop
42:32 Understand audience demographics, come across opportunities naturally.
44:15 Audience movement across channels signals influence.

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Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.

Additional episodes you might like:

• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth

• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content

• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands

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Jeremy Barbara - Head of Influencer Marketing at Sundays
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Castmagic