DTC POD: How The Best Brands Are Built #292 - Mustafa Saeed - How The Best Brands Run Affiliate Marketing
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On this episode of DTC pod we cover:
- Monitoring affiliates regularly for compliance.
- Preference for historical partnerships and familiarity.
- Meeting with affiliates and ensuring transparency.
- Asking for referrals and recommendations from other brands.
- Benefits and challenges of affiliate marketing for brands.
- Optimizing strategies and working with affiliates who add value.
- Creating effective landing pages and reducing attribution leakage.
Timestamps
4:20 Brand growth, affiliate strategy, initial setup.
5:10 Affiliate marketing popular, but brands frustrated.
8:51 Independent media buyers bring valuable expertise. Large or small creators offer loyal audiences.
12:42 Influencers demand upfront fees for branded content. Instead, opt for performance-based payments.
18:30 Custom discount codes, tracking links, attribution, platforms.
19:29 Monitoring platforms, optimizing traffic, adjusting payouts.
23:29 Importance of many creatives, leveraging brand, optimizing landing pages for affiliates.
30:02 “Affiliate credits lost, but exclusive offers help.”
32:27 Media buyers rely on affiliates for insights. Content affiliates less important but provide incentives.
35:20 Different responsibilities: media buyer, affiliate, guidelines.
40:00 Affiliate compliance is challenging, human errors inevitable.
43:38 Marketplaces for cash back include student, executive, and medical worker focus. Coupon-based cash back not preferred. Incentivized traffic uses rewards for desired actions.
45:57 Affiliate monitoring: historical partnerships, transparency, referrals.
49:48 Whitelisting is important for improving brands’ conversion rates and ad performance.
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