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DTC POD: How The Best Brands Are Built

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31 snips
Jul 13, 2023 • 39min

#283 - Jordan West - Ads & Marketing 101

In this episode of DTC POD, Blaine and Jordan talk about how to grow e-commerce brands through paid performance. They talk about Facebook's tracking methods, insight platforms, customer psychology, setting up tools for effective ads, combating ad fatigue, using images vs videos, alternative opportunities, Facebook groups, Performance Max, SEO strategies, Apple's privacy measures, AI tools, starting with ads, and engaging with customers.We cover:1. Tracking and Attribution2. Understanding Customer Psychology3. Tools and Platforms4. Creative Content5. Engaging with Online Communities6. Testing and Optimization7. SEO and Organic TrafficTimestamps01:35 - From video production to founding Suna.05:12 - Learn ads before hiring. Find customers on search platforms. Performance Max and Advantage Plus need data. Start with unpaid methods.08:53 - Essential Google Analytics, Tag Manager, Facebook Pixel setups.13:59 - Tracking customer behavior with various tools.16:56 - Understand customer psychology beyond price. Uncover barriers to purchasing.21:26 - YouTube for retargeting, Performance Max for Google.24:45 - Testing crucial for effective strategies.28:53 - Rank for buyer intent, blogs for expertise. SEO drives organic traffic.31:35 - Performance Max: untapped opportunity, perpetual creative engine. Image creative highly effective, ad fatigue.33:50 - Fresh and engaging ads, images convey more. Shownotes powered by CastmagicP.S. Get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Jordan West - upGrowth CommerceRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Seated
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Jul 6, 2023 • 53min

#282 - Liz Giorgi - The Future of Content For Consumer Brands

Liz Giorgi, co-founder of soona, joins the podcast to discuss the future of content for consumer brands. They cover topics like ecommerce content creation, the role of AI in creative content, and the value of storytelling and unique brand identity. Liz also shares her entrepreneurial journey, the growth of soona, and strategies for customer engagement.
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Jun 28, 2023 • 51min

#281 - Robbie Salter, Jupiter - Building A Disruptive DTC Haircare Brand

On this episode of DTC Pod, Blaine chats with Robbie Salter, one of the founding partners of Jupiter. Robbie shares his journey of creating innovative products and addressing the needs of both men and women. They discuss how to build a brand, starting from scratch, navigating supply chain issues to inventory management, building a CX flywheel, and the importance of having a mission greater than your product.We cover:1. Haircare innovation and product development2. Supply chain challenges and inventory management3. Building a brand strategy consultancy4. Investing in venture capital and startups5. Entrepreneurship and asking questions6. Customer experience and packaging7. Mental health advocacy and giving backTimestamps[00:05:40] Finding a problem worth solving[00:10:01] Developing dandruff care products[00:12:17] Embracing curiosity[00:16:00] Finding manufacturers[00:18:18] Decisions on product ingredients[00:22:56] Packaging vs product quality[00:26:57] Importance of customer experience, female perspective[00:33:09] Overcoming supply chain issues, prioritizing customers[00:36:56] Honesty and transparency[00:40:51] Focus on mental health[00:44:11] Nights and Weekends brand consultancy[00:47:53] Importance of trust in a partnershipRevolutionizing the Haircare Market:"We knew that better was possible. Something that felt a little bit more elevated. When you looked across the category, other categories, and you saw there was innovation being done, both from a packaging perspective, a formulation perspective, a messaging perspective."The Importance of Products Over Packaging:"At the end of the day, I don't think people really care about the package that they received... We knew that we had made the right decisions and that we were on to something good."Becoming a Successful Entrepreneur:"I think what makes a good entrepreneur, one of the qualities that makes a good entrepreneur is a great level of comfort looking stupid when asking questions, right?"Shownotes powered by CastmagicP.S. Get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!Episode brought to you by Finaloop, the real-time accounting service trusted by hundreds of DTC Brands. Try Finaloop free - no credit card required. Visit finaloop.com/dtcpod and get 14 days free and a 2-month P&L within 24 hours. Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokRobbie Salter - Co-CEO and Co-founder of Jupiter Ramon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Seated
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Jun 22, 2023 • 41min

#280 - This Week In Consumer & Commerce: China, Vertical Integration, Supreme, Lalo, & more.

Episode brought to you by Trend & Finaloop.On this episode of DTC POD, Blaine and Ramon discuss the latest trends in commerce, including issues with leakage, coupon codes, and overpaying on affiliate commissions. They also talk about the success of DTC brands and how consumers prioritize products. The conversation also touches on the challenges of product manufacturing stages in China and the bankruptcy of Instant Brands. Finally, the discussion turns to fashion and streetwear brands like Supreme and Fear of God, and the difficulties of staying relevant in a constantly evolving market.We cover:1. Affiliate marketing and leakage tracking2. Mom and baby-related products3. Consumer culture and health trends4. DTC brands vs vertically integrated sellers5. China's impact on US consumer market6. Fashion industry and brand relevance7. Streetwear and cultural relevance[00:02:36] China's marketing and customer acquisition strategy[00:04:20] Value reigns supreme in America[00:09:13] Shein's vertical integration[00:13:44] Supreme / VF corp[00:15:48] Fashion trends swing with culture pendulum.[00:19:37] Instant Brands bankruptcy due to excessive inventory[00:25:24] Consumer culture creates and solves problems[00:26:36] Tracking affiliate links and strategy[00:31:33] Baby & Parenting Niche[00:33:18] Lalo & Fundraising News[00:37:05] Specific content targeting for customer segmentsShownotes powered by CastmagicP.S. Get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! Episode brought to you by Finaloop, the real-time accounting service trusted by hundreds of DTC Brands. Try Finaloop free - no credit card required. Visit finaloop.com/dtcpod and get 14 days free and a 2-month P&L within 24 hours. Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Seated
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Jun 14, 2023 • 59min

#279 - Adam Robinson - The fastest way to 10x email revenue

On this episode of DTC POD, hosts Blaine Bolus and Ramon Berrios bring on guest Adam Robinson to discuss a range of topics, including email marketing tactics, legal and ethical concerns around pixel retargeting, and the growth of Robinson's company Retention. Robinson shares how his company has developed a free product for server-side tracking and is beta-testing a disruptive B2B product. He also discusses the importance of a founder-led mentality and the frustration of successful, but stagnant businesses. We cover1. Email marketing and privacy laws2. Growth strategies and competition3. Founder-led mentality and risk-taking4. Sales and building a team5. Compliance landscape and data privacy risks Timestamps[00:01:36] From finance to identity tech, scaling up.[00:08:11] US laws allow for non opt-in emails.[00:13:12] Affiliate program creates huge influx of revenue.[00:15:38] Privacy risks mean less competition for entrepreneurs.[00:19:20] Brands worry about legal and reputation concerns.[00:22:29] Bigger brands doing it legally, no debate.[00:25:48] Spamming strategy: target positive engagers and complaints.[00:30:17] Shopify focus, server-side tracking, B2B data product.[00:36:06] Company owner seeks expert to boost sales.[00:39:21] Mentor to help scale company.[00:45:13] Big businesses bring better rewards and people.[00:48:49] People issues are biggest problem, messy.[00:51:43] Founder-led mentality leads to success.[00:56:48] LinkedIn retention focus, docuseries about Adam.Shownotes powered by CastmagicP.S. Get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! Episode brought to you by Finaloop, the real-time accounting service trusted by hundreds of DTC Brands. Try Finaloop free - no credit card required. Visit finaloop.com/dtcpod and get 14 days free and a 2-month P&L within 24 hours. Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokAdam Robinson - Founder & CEO of Retention.comRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Seated
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14 snips
Jun 7, 2023 • 49min

#278 - Everything You Need To Know About AI x Commerce

Episode brought to you by Trend & Finaloop.On this episode of DTC POD, Frank joins blaine to chat about how e-commerce companies can use AI models to personalize the shopping experience for each individual shopper. They talk about how ML automation and AI can enrich the product side by considering factors such as color, category, and weight to predict the behavior of shoppers in real time. They discuss the importance of having good data management and collecting as much non-PII customer event data as possible which will make them more agile and competitive in leveraging AI components later on, and thinking deeply about product catalog attributes and categories. Key themes discussed include:1. Personalized shopping experiences2. Advancements in AI and ML3. Making AI accessible to all4. Language models for consumer use cases5. AI for e-commerce conversion optimization6. Importance of human oversight in AI7. Importance of data management for AITimestamps[00:05:04] Recent surge in AI due to generative models; open AI major player.[00:09:38] Prediction and automation are ultimate goals with countless use cases.[00:14:26] XGen AI enables user-controlled ML systems for transparency and democratization.[00:20:50] E-commerce requires AI-powered tools to optimize customer experience for product recommendations.[00:28:51] User prediction pipelines create personalized shopping experiences that adapt to activities.[00:34:04] Data organization for Shopify Plus crucial for ML; deep analysis important.[00:41:05] Focus on partnerships for ML education; customize services; AI should automate repetitive interactions.[00:46:36] Need for accessible education on AI tools for the average person. Shownotes powered by CastmagicP.S. Get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! Episode brought to you by Finaloop, the real-time accounting service trusted by hundreds of DTC Brands. Try Finaloop free - no credit card required. Visit finaloop.com/dtcpod and get 14 days free and a 2-month P&L within 24 hours.Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokFrank Faricy - Founder and CEO of XGenRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Seated
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11 snips
May 31, 2023 • 47min

#277: Bear Balanced - From Space-X To Supplements

On this episode of DTC POD, Dylan Menter shares his journey from building literal rockets to bootstrapping his own CPG business. We discuss the challenges, research, and scaling up production of his product. We cover everything from patents, to manufacturing, to bootstrapping, to purchase orders, to branding on this info packed episode. Here's a few more key themes we'll dive into:1. Building in saturated markets2. Creating a unique product3. Research and collaboration with professionals4. Scaling a solo operation5. Importance of having a stable job6. Navigating the manufacturing process7. Patenting and protecting proprietary information.Timestamps[00:03:13] Former SpaceX employee creates creatine gummies[00:10:55] Protecting proprietary formula - patent specific formula researched[00:20:29] Natural product creation takes year trial, commitment crucial[00:27:48] Making the gummies involved physical and mental exhaustion[00:31:59] Find experienced manufacturers in retailers you want to target[00:38:11] Google Ads aided in brand growth, positive feedback received[00:43:48] Plans to scale ad platforms & bring in professional athletesShownotes powered by CastmagicP.S. Get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!Episode brought to you by Finaloop, the real-time accounting service trusted by hundreds of DTC Brands. Try Finaloop free - no credit card required. Visit finaloop.com/dtcpod and get 14 days free and a 2-month P&L within 24 hours.Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokDylan Menter - Founder & CEO of Bear BalancedRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Seated
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May 24, 2023 • 49min

#276: Véhicule - Building The Secretive Brand That Billionaires Love

On this episode of DTC POD, the Kippenbergers join Blaine & Ramon to talk about turning a $1000 magazine about powerboating and avante garde transportation into a lifestyle brand of choice for billionaires. They've done everything from having a race boat team, a rally car team, to furniture collaborations with Ligne Roset and selling the most expensive cold brew coffee in the world. They discuss their brand's values and approach to collaborations over industry gatekeepers, and the risks involved in pursuing growth. Additionally, we focus on quality and design principles for modern brands.This is an extremely unique, must listen episode for anyone who's trying to stand out in a copy-cat culture of sameness.We cover:1. Power boating and offshore racing championships2. Collaboration and strategic partnerships in branding3. Anti-censorship and pro-freedom values4. Quality and innovation in consumer products5. Challenges of motivation and avoiding burnout[00:05:54] RollsRoyce Project; Underground Zine; $1000 Power Boating Mag.[00:13:59] High-Quality Consumer Products; Partnerships; Managing Growth and Motivation.[00:20:15] Boat Racing Team; Car Team; Organic Coffee; Sponsorships.[00:29:47] Vintage Clip Owners for Commentary; Unique Creation.[00:35:22] Magazine Cover Collaboration; Partnering with Brands; Building CPG products.[00:43:50] Reminiscing on Red Bull's Rise to Success.Shownotes powered by CastmagicP.S. Get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! Episode brought to you by Finaloop, the real-time accounting service trusted by hundreds of DTC Brands. Try Finaloop free - no credit card required. Visit finaloop.com/dtcpod and get 14 days free and a 2-month P&L within 24 hours.Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokChris Kippenberger - Founder of VehiculeJo Kippenberger - Founder of VehiculeRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Seated
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May 16, 2023 • 46min

#275: Tui Allen - How To Build Great Products

On this episode of DTC POD, Tui joins Blaine & Ramon to talk about transforming traditional financing options for brands in the CPG space. Her focus at Ampla is creating purpose-built financial products that prioritize trust, partnership, simplicity, and speed/innovation. Tui discusses the importance of aligning around a company's mission and vision and the need to be intentional about channels required to scale and achieve success.We cover:Customer empathy and market understandingOmnichannel solutions for brandsBuilding and scaling physical productsLong-term planning and KPI trackingChallenges in CPG industryTools and ecosystem for CPG businesses[00:03:46] Ampla: Omnichannel solution with funding and tools.[00:10:49] Ampla: Analytics and insights for better decisions.[00:13:52] Shopify lacks depth, Amplin offers comprehensive capital.[00:18:31] Vision, intention, and planning key to success.[00:21:12] Ampla simplifies B2B commerce, removes business overheads.[00:25:22] Ampla's suite of financial products for CPG and brands.[00:28:54] Ampla: Trust, partnership, simplicity, and agility.[00:33:54] Alignment, strategy, measurement, and involving customers crucial.[00:38:59] Balancing innovation and focus.[00:41:40] Ampla: AI, competitive interest rates, modernizing supply chain.Shownotes powered by CastmagicP.S. Get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!Episode brought to you by Finaloop, the real-time accounting service trusted by hundreds of DTC Brands. Try Finaloop free - no credit card required. Visit finaloop.com/dtcpod and get 14 days free and a 2-month P&L within 24 hours.Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokTui Allen - Head of Product at AmplaRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Seated
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May 9, 2023 • 40min

#274: Derek Osgood, CEO Ignition: How To Build an Effective Launch Strategy

Episode brought to you by Trend & Finaloop.On this episode of DTC POD, we dive into the fundamentals of launching a product across different types of companies. We discuss why internal marketing and communication are vital, and how a lack thereof can lead to a failed launch. Derek explains how launches involve more than just a checklist of tasks, encompassing planning, coordination, and support. We learn the importance of building a centralized repository of knowledge and automating processes to streamline launches.(00:03:44) Launching diverse companies(00:06:54) Planning, enablement, iteration(00:09:49) Brand consistency & scaling(00:13:21) Strategy, assets, automation(00:15:51) Automated tools overview(00:18:50) Retrospective survey benefits(00:21:50) Systematizing & automation(00:24:20) Automating launch process(00:28:40) Information hierarchy & iteration(00:31:16) Tips for successful launchShownotes powered by Castmagic Episode brought to you by Finaloop, the real-time accounting service trusted by hundreds of DTC Brands. Try Finaloop free - no credit card required. Visit finaloop.com/dtcpod and get 14 days free and a 2-month P&L within 24 hours.Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokDerek Osgood - Founder & CEO HaveIgnitionRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Seated 

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