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DTC POD: How The Best Brands Are Built
#289 - Mina Elias Build A Multi-Million Amazon Business
Aug 24, 2023
Mina Elias, expert in Amazon and successful brand building, joins the podcast to discuss setting up and navigating Amazon's seller central account, optimizing listings with SEO keywords and effective product images, using customer feedback and reviews to improve products and branding, understanding and navigating Amazon's complex advertising and marketing strategies, managing inventory and avoiding stockouts for sales performance, the importance of aggressive marketing and traffic generation on Amazon, and strategic pricing and profitability considerations.
55:57
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Quick takeaways
- Thorough market research is crucial for launching and selling a product on Amazon, including evaluating search volume, competitor reviews, and pricing.
- Creating a strong listing with optimized images and detailed product descriptions helps drive traffic and sales.
Deep dives
Building a Successful Brand on Amazon
To successfully launch and sell a product on Amazon, it is crucial to conduct thorough market research. This involves evaluating search volume for relevant keywords, assessing competitor reviews and prices, and determining if your product is a good fit for the Amazon marketplace. Additionally, creating a strong listing with optimized images and detailed product descriptions is essential. To drive traffic and sales, it is recommended to start with an aggressive advertising strategy, allocating a budget of $300 to $500 per day. During the first 30 to 45 days, known as the honeymoon phase, it is important to focus on generating high sales velocity and obtaining reviews. Running ads, targeting specific keywords, and utilizing tools like Helium 10 can help establish a strong presence on Amazon and improve organic ranking. Finally, maintaining consistent inventory levels and never running out of stock is critical to sustaining performance and avoiding potential setbacks.
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