The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

Discover how authentic urgency is essential in B2B marketing and why it can't be faked. Learn practical strategies for creating genuine urgency, including limited event tickets and exclusive offers. The discussion highlights the importance of real incentives that prompt swift customer decisions. Plus, explore how tools like Calendly can streamline scheduling, enhance conversion rates, and ensure quick follow-ups, making it easier for prospects to connect with sales.

Peter Mahoney, CCO of GoTo, Amrita Mathur, VP of Marketing at Zapier, and Tara Robertson, CMO of Bitly, share their insights into effective B2B marketing leadership. They discuss the importance of business literacy and personal connections in marketing roles. The panelists dive into goal setting and the balance between short-term pressures and long-term aspirations. They also open up about career risks they've taken, both successful and not, and share strategies for navigating the challenges that arise in leadership positions.

Sean Lane, Founding Partner at BeaconGTM and RevOps expert with a rich background at Drift, joins to discuss the vital role of RevOps in B2B marketing. He emphasizes the need for alignment between sales and marketing through clear strategies and continuous planning. Sean shares insights on building effective partnerships within teams, the importance of adaptability in early-stage hires, and how AI can enhance operational efficiency. He also touches on the transition from founder-led sales to structured go-to-market strategies.

Discover the secret to effective B2B marketing emails: just one call to action! Simplifying choices for recipients can significantly increase engagement and conversions. Learn about Hick's Law and decision fatigue, and how they affect decision-making. Plus, see how tools like Calendly can streamline scheduling, turning leads into clients quickly. Uncover the power of clear messaging, especially for event promotions. This compact lesson packs a punch for any marketer looking to enhance their email strategies!

Mason Cosby, founder of Scrappy ABM and an authority in account-based marketing, joins to share insights on simplifying ABM for tangible business outcomes. He emphasizes the importance of starting small with re-engagement rather than overwhelming tech stacks. Mason discusses tracking engagement signals to effectively warm up prospects, treating sales as a marketing channel, and creating personalized campaigns. His framework for ABM programming focuses on aligning narratives and marketing efforts to drive success.

Tas Bober, founder of Delphium Solutions and a landing page optimization expert, joins Matthew Carnevale, Marketing Manager at Exit Five. They dive into the vital distinction between homepages and landing pages for campaign effectiveness. The duo highlights the importance of website speed and ADA compliance, predicting these will be critical in 2024. By simplifying language and focusing on storytelling, they stress the need to convey the true value of products. Additionally, Bober shares insights on leveraging testimonials and FAQs to enhance user engagement on B2B sites.

Kira Federer, VP of SMB Marketing at Paramount Advertising, shares her journey transitioning from sales enablement to product marketing, with previous roles at Reddit and Glassdoor. She discusses how to align marketing and sales through co-creation for content effectiveness. Kira emphasizes the importance of a solid messaging framework and consistent brand positioning to drive marketing success. Plus, she highlights the necessity of timing product launches to resonate with the market, ensuring your marketing aligns with both internal teams and external demands.

Madhav Bhandari, Head of Marketing at Storylane, reveals how his team skyrocketed website traffic from 25,000 to over 220,000 monthly visitors through innovative demo-led SEO strategies. He discusses the power of interactive product demonstrations in attracting new audiences and building trust. The conversation also dives into how AI is reshaping marketing workflows, the effectiveness of website articles over traditional blogs, and the importance of crafting compelling marketing offers to enhance engagement.

Mychelle Mollot, CMO at Knak, brings a wealth of experience from her time at IBM and various startups. In the conversation, she explores how Knak created a strong brand in an uncharted market. Mychelle discusses the delicate balance between quick wins and investing in high-risk marketing experiments. She emphasizes the shift of AI from a standalone tool to an embedded part of marketing platforms. Lastly, she shares insights on team alignment and how to effectively engage buyers in today’s competitive landscape.

Danielle Messler, Head of Content at Exit Five, discusses the first-ever virtual event, The Ultimate Roast of B2B Websites. She highlights how this event will provide valuable insights through live critiques of actual websites submitted by B2B marketers. Attendees can expect expert panels diving into essential web design elements, and there are exciting prizes worth up to $80k to be won. Plus, she touches on the importance of using tools like Calendly to boost website conversion rates.