In this solo episode, Dave shares his POV on marketing with answers to a bunch of burning questions, including:

• Balancing Brand vs. Demand
• Working with the sales team vs. serving customers
• How to inject personality into your brand
• The most successful marketing campaigns Dave was a part of in his career
• How to plan and brainstorm good marketing ideas
• The biggest mistake marketing teams make
• How to structure a marketing team
• How did you know it was the right time to start your own company?
• How to best differentiate in a crowded competitive market with similar feature offerings

Timestamps

• (00:00) - - Intro to Dave
• (04:13) - - Balancing brand, demand, and customer-centricity in marketing
• (06:51) - - Infusing personality into marketing
• (11:11) - - Most successful marketing campaigns and why they worked
• (18:33) - - The concept of marketable moments and creating momentum
• (22:26) - - Marketing at Drift and Privy
• (24:20) - - How to plan and brainstorm campaign ideas
• (27:21) - - Biggest mistakes marketing teams make
• (28:53) - - Structuring marketing teams for different business needs
• (29:40) - - The journey to starting Exit Five as a company
• (32:03) - - Brand marketing versus demand marketing for scaling startups
• (34:41) - - Differentiating positioning in a crowded market
• (38:07) - - Closing thoughts

Send guest pitches and ideas to hi@exitfive.com
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Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

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Today's episode brought to you by Navattic.

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So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now. 

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
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• Visit hatch.fm to learn more