In this solo episode, Dave shares his POV on marketing with answers to a bunch of burning questions, including:
- Balancing Brand vs. Demand
- Working with the sales team vs. serving customers
- How to inject personality into your brand
- The most successful marketing campaigns Dave was a part of in his career
- How to plan and brainstorm good marketing ideas
- The biggest mistake marketing teams make
- How to structure a marketing team
- How did you know it was the right time to start your own company?
- How to best differentiate in a crowded competitive market with similar feature offerings
Timestamps
- (00:00) - - Intro to Dave
- (04:10) - - Balancing brand, demand, and customer-centricity in marketing
- (06:48) - - Infusing personality into marketing
- (11:08) - - Most successful marketing campaigns and why they worked
- (18:30) - - The concept of marketable moments and creating momentum
- (22:10) - - Marketing at Drift and Privy
- (24:04) - - How to plan and brainstorm campaign ideas
- (27:05) - - Biggest mistakes marketing teams make
- (28:37) - - Structuring marketing teams for different business needs
- (29:24) - - The journey to starting Exit Five as a company
- (31:47) - - Brand marketing versus demand marketing for scaling startups
- (34:25) - - Differentiating positioning in a crowded market
- (37:51) - - Closing thoughts
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Brought to you by:
Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.
Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do).
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
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- Visit hatch.fm to learn more
