In this solo episode, Dave shares his POV on marketing with answers to a bunch of burning questions, including:
- Balancing Brand vs. Demand
- Working with the sales team vs. serving customers
- How to inject personality into your brand
- The most successful marketing campaigns Dave was a part of in his career
- How to plan and brainstorm good marketing ideas
- The biggest mistake marketing teams make
- How to structure a marketing team
- How did you know it was the right time to start your own company?
- How to best differentiate in a crowded competitive market with similar feature offerings
Timestamps
- (00:00) - - Intro to Dave
- (04:37) - - Balancing brand, demand, and customer-centricity in marketing
- (07:15) - - Infusing personality into marketing
- (11:35) - - Most successful marketing campaigns and why they worked
- (18:57) - - The concept of marketable moments and creating momentum
- (22:34) - - Marketing at Drift and Privy
- (24:28) - - How to plan and brainstorm campaign ideas
- (27:29) - - Biggest mistakes marketing teams make
- (29:01) - - Structuring marketing teams for different business needs
- (29:48) - - The journey to starting Exit Five as a company
- (32:11) - - Brand marketing versus demand marketing for scaling startups
- (34:49) - - Differentiating positioning in a crowded market
- (38:15) - - Closing thoughts
Send guest pitches and ideas to hi@exitfive.com
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