In this solo episode, Dave shares his POV on marketing with answers to a bunch of burning questions, including:
- Balancing Brand vs. Demand
- Working with the sales team vs. serving customers
- How to inject personality into your brand
- The most successful marketing campaigns Dave was a part of in his career
- How to plan and brainstorm good marketing ideas
- The biggest mistake marketing teams make
- How to structure a marketing team
- How did you know it was the right time to start your own company?
- How to best differentiate in a crowded competitive market with similar feature offerings
Timestamps
- (00:00) - - Intro to Dave
- (03:57) - - Balancing brand, demand, and customer-centricity in marketing
- (06:35) - - Infusing personality into marketing
- (10:55) - - Most successful marketing campaigns and why they worked
- (18:17) - - The concept of marketable moments and creating momentum
- (21:31) - - Marketing at Drift and Privy
- (23:25) - - How to plan and brainstorm campaign ideas
- (26:26) - - Biggest mistakes marketing teams make
- (27:58) - - Structuring marketing teams for different business needs
- (28:45) - - The journey to starting Exit Five as a company
- (31:08) - - Brand marketing versus demand marketing for scaling startups
- (33:46) - - Differentiating positioning in a crowded market
- (37:12) - - Closing thoughts
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Today's episode is brought to you by Knak.
Email (in my humble opinion) is the still the greatest marketing channel of all-time.
It’s the only way you can truly “own” your audience.
But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.
That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.
- Frustrated by clunky email builders? You need Knak.
- Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
- Big team making it hard to collaborate and get approvals? Definitely Knak.
And the best part? Everything takes a fraction of the time.
See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.
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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
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