B2B Marketing with Dave Gerhardt
#215: Social | LinkedIn Profile Best Practices for 2025 with Kanika Sharma, Founder of Copywriting Teardowns
Jan 30, 2025
Kanika Sharma, a conversion page copywriter and Founder of Copywriting Teardowns, shares invaluable insights on optimizing LinkedIn profiles for better engagement and conversions. She discusses treating LinkedIn profiles like landing pages and highlights common pitfalls that B2B marketers encounter. Kanika explains the importance of strategic CTAs and showcases the effective use of various profile sections to attract the right audience. Her experience auditing over 100 profiles gives listeners actionable tips to enhance their presence and drive inbound opportunities.
56:09
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Quick takeaways
- Treating your LinkedIn profile like a landing page is essential for effectively targeting audiences and driving conversions.
- A strong cover picture and headline are crucial first impressions that should communicate value to spark viewer curiosity.
Deep dives
Understanding Marketing Attribution Challenges
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