Kanika Sharma, a conversion page copywriter and Founder of Copywriting Teardowns, shares invaluable insights on optimizing LinkedIn profiles for better engagement and conversions. She discusses treating LinkedIn profiles like landing pages and highlights common pitfalls that B2B marketers encounter. Kanika explains the importance of strategic CTAs and showcases the effective use of various profile sections to attract the right audience. Her experience auditing over 100 profiles gives listeners actionable tips to enhance their presence and drive inbound opportunities.
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insights INSIGHT
Redefining Updating Your Profile
Updating your LinkedIn profile isn't just about keeping information current.
It's about tailoring every section to resonate with your ideal client and their pain points.
volunteer_activism ADVICE
LinkedIn Profile as a Landing Page
Treat your LinkedIn profile like a landing page.
Focus on driving conversions, whether to DMs, services, or other goals.
volunteer_activism ADVICE
Optimize Your Cover Image
Your LinkedIn cover image should act like a landing page hero section.
Clearly communicate the main problem you solve, and include social proof logos.
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In this episode, Matt Carnevale sits down with Kanika Sharma, a conversion page copywriter and Founder of Copywriting Teardowns. Kanika audited over 100 LinkedIn profiles in the Exit Five community and shares her biggest takeaways on how marketers can optimize their profiles to attract the right audience and drive conversions.
Matt and Kanika cover:
Why your LinkedIn profile should be treated like a landing page
The biggest mistakes B2B marketers make with their LinkedIn presence
How to structure your profile for visibility, engagement, and inbound opportunities
Timestamps
(00:00) - - Intro to Kanika
(03:11) - - Why optimizing your LinkedIn profile is so important
(06:59) - - Your LinkedIn profile functions like a landing page
(08:52) - - Optimizing your LinkedIn cover image
(10:34) - - Common mistakes in LinkedIn profile branding and messaging
(11:54) - - The role of social proof and credibility in your LinkedIn profile
(13:38) - - How to craft a compelling LinkedIn headline
(20:20) - - How to use personalized CTAs and custom LinkedIn buttons
(32:03) - - Why business leaders should prioritize their LinkedIn presence
(35:16) - - Balancing strong copy and good design for credibility
(37:07) - - Optimizing the LinkedIn Featured section
(44:04) - - How to turn The Experience section and About section into a conversion tool
(49:36) - - How often should you update your LinkedIn profile?
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