Kanika Sharma, a conversion page copywriter and Founder of Copywriting Teardowns, shares invaluable insights on optimizing LinkedIn profiles for better engagement and conversions. She discusses treating LinkedIn profiles like landing pages and highlights common pitfalls that B2B marketers encounter. Kanika explains the importance of strategic CTAs and showcases the effective use of various profile sections to attract the right audience. Her experience auditing over 100 profiles gives listeners actionable tips to enhance their presence and drive inbound opportunities.