In this episode, Matt Carnevale sits down with Kanika Sharma, a conversion page copywriter and Founder of Copywriting Teardowns. Kanika audited over 100 LinkedIn profiles in the Exit Five community and shares her biggest takeaways on how marketers can optimize their profiles to attract the right audience and drive conversions.
Matt and Kanika cover:
- Why your LinkedIn profile should be treated like a landing page
- The biggest mistakes B2B marketers make with their LinkedIn presence
- How to structure your profile for visibility, engagement, and inbound opportunities
Timestamps
- (00:00) - - Intro to Kanika
- (03:24) - - Why optimizing your LinkedIn profile is so important
- (07:12) - - Your LinkedIn profile functions like a landing page
- (09:05) - - Optimizing your LinkedIn cover image
- (10:47) - - Common mistakes in LinkedIn profile branding and messaging
- (12:07) - - The role of social proof and credibility in your LinkedIn profile
- (13:51) - - How to craft a compelling LinkedIn headline
- (20:33) - - How to use personalized CTAs and custom LinkedIn buttons
- (32:19) - - Why business leaders should prioritize their LinkedIn presence
- (35:32) - - Balancing strong copy and good design for credibility
- (37:23) - - Optimizing the LinkedIn Featured section
- (44:20) - - How to turn The Experience section and About section into a conversion tool
- (49:52) - - How often should you update your LinkedIn profile?
- (52:30) - - Final takeaways
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Brought to you by:
Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.
Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do).
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
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