How I Write
David Perell
Before book sales and PR buzz, your favorite writers began with two things: the blank page and an idea.Each week on How I Write, we go behind-the-scenes with today’s top writers to uncover the meta-mechanics of writing and the lifestyle behind it. You’ll be the first to hear writers deconstruct their creative process: from banging their head on the keyboard to marking the last period of their final draft. Victory.Come discover how great writing is made. And who knows? Maybe you’ll be next.New episodes of the How I Write show go live every week on Apple, Spotify and YouTube.com/DavidPerellChannel.
Episodes
Mentioned books
1,734 snips
Jul 17, 2024 • 1h 16min
Learn Great Copywriting in 76 Minutes | Harry Dry
Harry Dry, a master copywriter and educator renowned for his work with Marketing Examples, shares powerful insights into the art of copywriting. He emphasizes the importance of clear, engaging language and specific messaging. Harry discusses 'The Three Rules' of effective writing, analyzes successful ads versus failures, and reveals how emotional resonance shapes compelling marketing. He also highlights the role of authenticity and factual precision in storytelling, making copywriting accessible for all aspiring marketers.
473 snips
Jul 10, 2024 • 1h 25min
How to Write Fearlessly (like Scott Galloway)
Scott Galloway, a provocative professor and entrepreneur, shares his journey of writing fearlessly after a decade of hesitation. He emphasizes the importance of humor and authentic storytelling in connecting with readers. Galloway discusses writing as a conversational practice, using bold opinions to engage audiences. He highlights collaboration in the editing process and the balance between personal experiences and professional outputs. Throughout, he encourages writers to embrace vulnerability and pursue simplicity for impactful communication.
552 snips
Jul 3, 2024 • 1h 39min
Everything Nat Eliason Learned Writing His First Book
Nat Eliason, author of *Crypto Confidential*, shares his transformation from SEO blogger to memoirist. He dives into the art of compelling storytelling, revealing the key techniques he discovered during his two-year journey. Nat discusses the balance between personal vision and marketability in writing, the nuances of crafting engaging dialogue, and the importance of emotional authenticity. He also explores how AI can enhance the writing process without overshadowing one's unique voice. This conversation is packed with invaluable insights for aspiring storytellers.
450 snips
Jun 26, 2024 • 1h 15min
How to Write a Book Like Ryan Holiday
Ryan Holiday, a prolific author with sixteen books and a massive online following, shares insights into the discipline of writing. He emphasizes overcoming fears and maintaining momentum by diving straight into work. Holiday discusses the significance of powerful introductions and how music influences the writing process. He also reflects on the relationship between extensive reading and effective leadership, urging writers to embrace their creative journeys while balancing life. His no-nonsense approach motivates listeners to push through challenges and hone their storytelling skills.
339 snips
Jun 12, 2024 • 42min
Jerry Seinfeld’s Rules for Writing | How I Write Podcast
In this conversation, Jerry Seinfeld, celebrated comedian and creator of the iconic sitcom Seinfeld, shares invaluable insights on writing. He discusses the importance of dedication, introducing his 'Don't break the chain' method for consistency. Jerry also emphasizes the balance of intuition and analysis in joke crafting and stresses the significance of authenticity in storytelling. With humor and wisdom, he invites writers to embrace their unique voice—proof that great comedy and writing are deeply intertwined.
564 snips
May 29, 2024 • 1h 55min
Addicted to Distraction | Ted Gioia | How I Write Podcast
Ted Gioia, a renowned music historian and writer known as 'The Honest Broker,' dives deep into the cultural landscape in this insightful discussion. He critiques our obsession with minimalism and the distractions of modern life, urging a return to beauty and authenticity in writing. Gioia shares his transformative experiences, highlights the importance of honesty, and analyzes the generational shift in creativity influenced by Pythagorean thought. He advocates for a unique writing voice, intertwining personal truth with rich literary traditions in a world craving genuine expression.
496 snips
May 22, 2024 • 1h 31min
How Writing Helped Jason Fried Build an 8-Figure Business
In this engaging discussion, Jason Fried, CEO of Basecamp, shares his unconventional approach to business writing that prioritizes clarity and creativity. He emphasizes the power of storytelling in building a dedicated audience and creating excitement around new products. Fried also reflects on the importance of finding your flow in writing and embracing imperfections to enhance authenticity. He critiques the modern reliance on sterile communication and advocates for genuine voices that truly resonate with people, especially in the digital age.
113 snips
May 8, 2024 • 49min
What’s Wrong with Writing Education? | Ana Lorena Fabrega | How I Write Podcast
Ana Lorena Fabrega, Chief Evangelist at Synthesis School and author of "The Learning Game," discusses her journey from a frustrated teacher to a beloved author. She shares the seven outdated writing principles to unlearn for a more fulfilling writing experience. Ana emphasizes the importance of personal storytelling, creativity over grammar, and a supportive environment for feedback. With a focus on generating ideas and embracing unique voices, she encourages listeners to share their impactful ideas and transform their writing approach.
997 snips
May 1, 2024 • 1h 39min
Sam Corcos: How Writing Helped This CEO Build a $300m+ Company
Sam Corcos, Founder and CEO of Levels, built a $300 million business on a writing-first culture. He discusses how strategic memos and structured documentation can enhance communication and decision-making. Corcos emphasizes the importance of accurately framing problems to find effective solutions, highlighting practices like 'Async Week' for productivity. He also shares insights on using video summaries for feedback and the value of creating high-quality content to engage teams and foster organizational clarity.
368 snips
Apr 17, 2024 • 1h 6min
Paul Millerd: Why Writing Is The Path For Self Discovery
In this enlightening discussion, Paul Millerd, author of 'The Pathless Path', shares his inspiring journey from corporate life to embracing writing as a means of self-discovery. He emphasizes the importance of authenticity, urging writers to connect with those who truly resonate with their message. Millerd explores the liberating nature of writing true to oneself and the emotional challenges of crafting compelling narratives. He also reflects on the unpredictability of personal paths and the joy of finding a community that supports creative exploration.
