How I Write How Ben Thompson Built a Writing Empire
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Aug 21, 2024 
Ben Thompson, founder of the influential blog Stratechery, dives into the business of writing and how he turned his passion into a lucrative venture. He discusses the importance of crafting compelling narratives and the art of making first drafts flow smoothly under pressure. Thompson shares insights on enhancing engagement with subscribers and navigating the digital content landscape. He also reflects on the challenges of reaching a niche audience and the impact of storytelling in both writing and speech, providing listeners with a roadmap to monetize their own writing.
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The Importance of Storytelling
- Ben Thompson emphasizes that good writing tells a story, even in analytical pieces.
- He believes that successful articles have a beginning, a path, and a resolution, similar to narratives.
Disney-Charter Example
- Thompson uses his Disney-Charter article as an example of effective storytelling in analysis.
- He started with a captivating story about the first commercial satellite launch, drawing readers into complex business details.
Finding Flow State
- To achieve a flow state when writing, find an environment that minimizes distractions.
- Thompson rented a separate office space to focus, especially when his children were younger.
