How I Write

How Ben Thompson Built a Writing Empire

Aug 21, 2024

01:33:01

Snipd AI

Ben Thompson is a trailblazer in subscription-based newsletters, earning millions with his platform, Stratechery. He shares insights on how to monetize writing effectively and discusses the business models behind successful online content. Thompson reflects on his unique writing process, emphasizing discipline, passion, and the need for consistent quality. He also highlights the evolving media landscape, where one-person media companies are thriving against larger firms, and offers strategies for cultivating a loyal audience through genuine engagement.

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Quick takeaways

Consistent and high-volume content production is vital for writers to gain exposure, improve their craft, and enhance credibility.

Targeting specific audiences with tailored content helps ensure effective communication, making articles resonate better with the intended readers.

Creating a conducive writing environment and setting daily deadlines fosters productivity, accountability, and a flow state for more effective writing.

Deep dives

The Importance of Volume in Writing

Producing a high volume of written content is essential for success as a writer. Consistent output over time allows for greater exposure and the ability to refine one's craft. A significant body of work not only attracts a wider audience but also builds credibility over time. Writers should prioritize regular production, as it increases the chances that their best work will be discovered and appreciated.

The Importance of Owning Your Mistakes in Writing (Ben Thompson)

02:30

Importance of Hook and Storytelling in Writing

00:57

Find Your Niche to Thrive

03:41

The Most Important Article Is the 2nd Someone Reads (Ben Thompson)

00:33

Intro

3min

Mastering the Art of Article Writing

26min

Navigating the Writing Process

22min

Embracing Passion and Consistency in Content Creation

5min

Navigating the CEO Paradox and Media Evolution

20min

Mastering Conclusions: The Bridge Between Introduction and Insight

3min

Crafting Engaging Content

8min

The Art of Rhetoric: Analyzing Churchill's Speech Techniques

5min

What if writing a newsletter could pay your rent? Well, it can. And today, you’re going to learn how.

Ben Thompson makes millions of dollars a year with his writing. He’s the OG of subscription-based newsletter writers. Maybe that’s your dream, too, but you’re plagued by questions like: “What should I write about?” “What’s my business model?” “How do I make my first dollar online?” We’re so glad you asked; because Ben has the answers. In this episode, you’ll learn his exact playbook for how to monetize your writing — not just for right now, but also for the future.

Ben’s blog, Stratechery, is the OG of subscription-based newsletters and actually inspired the creation of Substack. If you’ve ever wondered what a day-in-the-life of someone who makes millions of dollars writing looks like, now’s your chance.

SPEAKER LINKS:

Website & Newsletter: https://stratechery.com/

Twitter: https://twitter.com/benthompson

WRITE OF PASSAGE:

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PODCAST LINKS:

Website: https://writeofpassage.com/how-i-write

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

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