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How I Write
How Ben Thompson Built a Writing Empire
Aug 21, 2024
Ben Thompson is a trailblazer in subscription-based newsletters, earning millions with his platform, Stratechery. He shares insights on how to monetize writing effectively and discusses the business models behind successful online content. Thompson reflects on his unique writing process, emphasizing discipline, passion, and the need for consistent quality. He also highlights the evolving media landscape, where one-person media companies are thriving against larger firms, and offers strategies for cultivating a loyal audience through genuine engagement.
01:33:01
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Quick takeaways
- Consistent and high-volume content production is vital for writers to gain exposure, improve their craft, and enhance credibility.
- Targeting specific audiences with tailored content helps ensure effective communication, making articles resonate better with the intended readers.
Deep dives
The Importance of Volume in Writing
Producing a high volume of written content is essential for success as a writer. Consistent output over time allows for greater exposure and the ability to refine one's craft. A significant body of work not only attracts a wider audience but also builds credibility over time. Writers should prioritize regular production, as it increases the chances that their best work will be discovered and appreciated.
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