How I Write

Learn Great Copywriting in 76 Minutes | Harry Dry

Jul 17, 2024

Harry Dry, master copywriter, shares key copywriting principles and examples. Discusses the importance of specificity, analyzing successful ads, and mastering sincere communication in copywriting. Emphasizes the power of facts, simplicity, and evocative descriptions in writing.

01:16:05

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Episode guests

Harry Dry

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Quick takeaways

Visual and concrete elements make copy more memorable.

Falsifiable statements engage readers and create curiosity.

Unique positioning and leveraging facts enhance copywriting.

Deep dives

Visual and Concrete Copywriting Principles

When writing copy, it's crucial to prioritize visual and concrete elements. Copy that can be easily visualized, like mentioning an Irishman, a pitbull, or a leg of lamb, tends to be more memorable. By focusing on making abstract concepts more concrete, the copy becomes more engaging and impactful.

Three Rules for Every Sentence

01:18

Simplicity in Writing Through Revision and Elimination

01:19

Analyzing an Ad Copy

01:33

Unique Advertising and Differentiation

00:39

Intro

5min

Importance of Specific and Falsifiable Copywriting

9min

Analyzing Ads for Corvette and Athletic Greens

2min

Mastering the Art of Copywriting for Effective Advertisements

23min

The Art of Sincere Copywriting

4min

Insights on Framing, Comparison, and Strength in Copywriting

2min

Exploring the Impact of Facts in Copywriting and Storytelling

2min

The Power of Using Facts in Communication and Storytelling

23min

Silence, Focus, and Simple Descriptions in Writing

5min

Harry is a master copywriter — and that’s not hyperbole. With Marketing Examples, he’s taught over 100,000 people how to write copy that rips. And guess what? You’re next.

Copywriting is the wrapper of success for every company. It’s the difference between Snickers, the bestselling chocolate bar in the world (“You’re not you when you’re hungry”) and a chocolate bar that looked and tasted just like Snickers, but went out of business in 2006. (Ever had a Fuse bar? Yeah, neither have we.)

Good copywriting burns into your brain, seeps into your guts. And in this episode, you’re going to learn how to write it.

Harry and David get down-and-dirty with the most important principles of copywriting. You’ll learn “The Three Rules” of good copy. You’ll compare ads that worked with ads that didn’t. You’ll get an inside look into how Harry writes his copy, down to his favorite software and tea of choice.

If you want to grow your marketing skills, this is your Harry-sent solution. Come learn the art of masterful copywriting.

SPEAKER LINKS:

Website: https://marketingexamples.com/

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LinkedIn: https://uk.linkedin.com/in/harrydry

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