How I Write

Mark Forsyth: How to Make Your Writing Memorable | How I Write Podcast

304 snips
Jul 24, 2024
Mark Forsyth, an author and language expert, delves into the captivating world of memorable writing. He reveals how rhetorical devices like chiasmus and antithesis elevate language, making ideas stick. Forsyth draws parallels between historical figures and modern writers, demonstrating the timeless power of rhetoric. He discusses the evolution of language influenced by technology and slang, urging writers to embrace creativity like jazz musicians. Discover the art of literary theft and the significance of revision, showcasing how structure enhances emotional resonance in writing.
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ANECDOTE

False Memories of Oz

  • People falsely remember the Wicked Witch saying "Fly, my pretties, fly!"
  • This demonstrates the power of diacope, a rhetorical device involving verbal sandwiches.
INSIGHT

Memory Receptors

  • Our minds have memory receptors of certain shapes. Rhetorical tactics shape words to fit these receptors, increasing memorability.
ANECDOTE

Burn, Baby, Burn

  • "Burn, baby, burn" is more memorable than other phrases. Diacope, repeating words with a word in between, makes phrases stick.
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