Mark Forsyth, an author and mad scientist of language, delves into rhetorical devices like chiasmus and anaphora to create memorable writing. He discusses the beauty of words and using rhetorical formulas for unforgettable lines. Exploring the evolution of language, Shakespeare's creative thievery, and embracing speed and flow in writing are also highlighted in the podcast.

Linguists and a social psychologist explore the history and significance of words like 'they', 'Latinx', and 'rigged'. They discuss language evolution, inclusivity, and the impact of words on perception and society. The podcast delves into linguistic changes, political discourse, and the power of words in shaping our understanding and beliefs.