Mark Forsyth, an author and language expert, delves into the captivating world of memorable writing. He reveals how rhetorical devices like chiasmus and antithesis elevate language, making ideas stick. Forsyth draws parallels between historical figures and modern writers, demonstrating the timeless power of rhetoric. He discusses the evolution of language influenced by technology and slang, urging writers to embrace creativity like jazz musicians. Discover the art of literary theft and the significance of revision, showcasing how structure enhances emotional resonance in writing.

Linguists and a social psychologist explore the history and significance of words like 'they', 'Latinx', and 'rigged'. They discuss language evolution, inclusivity, and the impact of words on perception and society. The podcast delves into linguistic changes, political discourse, and the power of words in shaping our understanding and beliefs.

Join etymologist Mark Forsyth as he unpacks the intriguing world of political jargon, including the whimsical term 'snollygoster,' which describes self-serving politicians. Discover how word choices throughout history, like the careful naming of George Washington as 'President,' reveal deeper truths about authority. Forsyth emphasizes the powerful role of language in shaping political realities and perceptions, demonstrating how politicians wield words to influence and manipulate public opinion. It's a fascinating dive into the intersection of language and power!