
Revenue Champions
The ultimate B2B podcast, brought to you by Cognism. A podcast where we interview leaders, experts, and entrepreneurs in the B2B space. Giving you the tips, tricks, and hacks for you to grow and scale your B2B business. Our aim is to share insightful knowledge so you can implement practical strategies in your journey to accelerate your revenue growth today!
Latest episodes

May 11, 2022 • 35min
45: Sales leadership (with Kevin Dorsey, Sales Leadership Coach)
Ryan Reisert, Brand Ambassador @Cognism speaks to Sales Leadership Coach, Kevin "KD" Dorsey all about the lessons he has learnt from his experience in sales leadership. Kevin has helped organisations build sales teams of over 100 people and go from $0 to $100M in ARR. In this episode, Ryan and Kevin discuss how to stay innovative in sales, defining what “working” means in order for your sales reps, most common but not talked about mistakes in sales leaderships and more.

May 4, 2022 • 58min
44: Cold calling live #5 (with Morgan J Ingram, Director of Sales Execution and Evolution at JB Sales Training)
Welcome to our 5th episode of Revenue Champion’s Cold calling live where sales experts David Bentham, Inside Sales director @Cognism and Morgan J Ingram, Director of Sales Execution and Evolution @JB Sales Training take on live cold calls from the audience and give actionable advice to sales reps on their biggest sales struggles.

Apr 27, 2022 • 50min
43: The evolution of sales (with David Dulany, Founder and CEO at Tenbound)
Ryan Reisert, Brand Ambassador @Cognism speaks to David Dulany, Founder and CEO @Tenbound about sales development and how it has evolved since he began his journey in sales at Glassdoor to becoming the Founder and CEO of Tenbound, the hub of the sales development industry. With over 11 years in the industry and experience with working with some of the fastest growing sales development teams out of Silicon Valley, Ryan and David discuss what makes a sales representative and manager successful, the challenges of sales development, the future of sales and more.

Apr 20, 2022 • 51min
42: Demandism: how to balance demand gen and traditional marketing practices (with Alice De Courcy, CMO at Cognism, Liam Bartholomew, Global Head of Demand Generation at Cognism and Fran Langham, Head of Enterprise Marketing at Cognism)
Welcome to Revenue Champion’s second episode of Demandism. Where Cognism marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode focuses on how to balance the requirement for modern demand gen tactics with a new look approach to some of the more prehistoric marking practices including how you can approach blog content to build demand, SEO in demand gen, email nurtures and more.

Apr 13, 2022 • 54min
41: The current state of outbound (with Gregory Woodward, Founder and CEO at Woodward Strategies LLC)
Ryan Reisert, Brand Ambassador @Cognism speaks to Gregory Woodward, Founder and CEO @Woodward Strategies LLC about the current and future state of outbound. Ryan and Gregory discuss benchmarks to meet in cold email outreach, your mindset when cold calling, why cold calling is one of the most effective ways to drive pipeline and more.

Apr 8, 2022 • 49min
40: The changing landscape of sales development (with Ashleigh Early, Head of Sales at The Duckbill Group and Host and CEO at The Other Side of Sales)
Ryan Reisert, Brand Ambassador @Cognism speaks to Ashleigh Early, Head of Sales @The Duckbill Group and Host and CEO @The Other Side of Sales about the changing landscape of sales development. Ryan and Ashleigh deep dive into sales enablement, finding talent, fundamentals for a successful sales rep and more.

Mar 30, 2022 • 52min
39: Demandism: how to make the move from lead gen to demand gen (with Alice De Courcy, CMO at Cognism, Liam Bartholomew, Global Head of Demand Generation at Cognism and Fran Langham, Head of Enterprise Marketing at Cognism)
Welcome to the first episode of Revenue Champion’s Demandism. A new series aiming to give you actionable tactics to execute a demand generation first strategy to deliver month-on-month marketing revenue growth. Join Cognism’s marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham as they discuss gated vs ungated content, structuring paid campaigns for success, measuring the impact of demand gen and more.

Mar 23, 2022 • 1h 7min
38: Rethinking outbound: how did Snowflake create predictable revenue from outbound sales? (with Marc Wendling, Global VP SMB Sales at Snowflake)
Ryan Reisert, Brand Ambassador @Cognism speaks to Marc Wendling, Global VP SMB Sales @Snowflake all about change in sales. In this episode, Ryan and Marc discuss how people, processes and technology change when a company is scaling from series C to IPO, defining each stage of growth along the way, how to optimise the 5 key pillars of outbound and more.

Mar 16, 2022 • 1h 1min
37: Demand generation and sales (with Carl Ferreira, Director of Sales at Refine Labs)
Ryan Reisert, Brand Ambassador @Cognism speaks to Carl Ferreira, Director of Sales @Refine Labs about the demand generation and sales. In this episode, Ryan and Carl talk in depth about the dark social, including distribution, how companies are winning with the dark social and mistakes to learn from.

Mar 9, 2022 • 1h 4min
36: Cold calling live #4 (with Josh Braun, Founder at josh Braun Sales Training)
Welcome to another Revenue Champion’s cold calling special. Josh Braun, Founder @Josh Braun Sales Training and Ryan Reisert, Brand Ambassador @Cognism discuss a new framework for cold calling and will go through real live cold calling examples. In this episode Josh and Ryan go through how to lower the zone of resistance, how to detach and ditch the pitch, objection handling and more.
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