38: Rethinking outbound: how did Snowflake create predictable revenue from outbound sales? (with Marc Wendling, Global VP SMB Sales at Snowflake)

Ryan Reisert, Brand Ambassador @Cognism speaks to Marc Wendling, Global VP SMB Sales @Snowflake all about change in sales. In this episode, Ryan and Marc discuss how people, processes and technology change when a company is scaling from series C to IPO, defining each stage of growth along the way, how to optimise the 5 key pillars of outbound and more.