Sylvia Farag from Farag Consulting & Coaching discusses strategies for Enterprise sales in APAC regions, importance of data-driven decisions, and guidance for sales development leaders. Emphasizes human-centric approach in sales development leadership and effective leadership through one-to-one meetings

Cognism’s Global Head of Demand Gen, Fran Langham speaks to Director of Marketing at PandaDoc, Andrei Faji about maximising customer interviews. How can you make sure you get the most out of these interactions, and how do you apply it to give a more reflective customer experience?

Learn from Chris Orlob, CEO at pclub.io, as he delves into the importance of buyer orientation in outbound messages. Discover strategies for building trust in sales, conducting customer-centric demos, and enhancing feature presentations within a demo using a detailed framework called 'favorite'. Explore sales leadership and guiding buyers through complex sales journeys.

Senior Content Marketer at Ahrefs, Si Quan joins Cognism’s Growth Advisor, Gaetano DiNardi to chat all things content. Specifically, how can you use product-led and bottom of funnel content to reach the new age of buyer? Listen to find out.

Lu Juarez, EMEA Sales Development Manager at HiBob, shares tactics for driving high-quality pipeline including data-driven strategies, creative messaging, aligning BDRs and AEs targets, time management tips, and structured coaching for long-term development. The podcast also covers optimizing sales onboarding, feedback importance, and aligning sales and marketing efforts for success.

Cognism Growth Adviser, Gaetano DiNardi is joined by Head of Growth at Workvivo, Barry Nyhan to discuss the buyer journey. Specifically, how the traditional AIDA model is no longer reflective of how modern buyers actually behave.

‘Be creative with outbound!’ Sellers are told this all the time. But what does it actually mean or entail, to think outside the box when it comes to prospecting? And why is it important to be creative in this new era of outbound? Why should leaders care about this trend, given the new era of outbound? Well, David sits down with Will Aitken, Social at Lavender, to discuss this. 

Everyone talks about adding value in the sales process. But what does that mean, exactly? There's a believe that value has become lost in translation for many sales teams. Well, Jen Allen-Knuth has cracked the code on what it comes back to. It's the fundamental idea of "giving a s***" in sales. She sits down with David Bentham this week, to discuss the importance of buyers being heard, problem-centricity, plus more

Alice de Courcy is joined by CMO at PwC, Antonia Wade to discuss how the added complexities of the modern B2B buyer journey have rendered the marketing 'funnel' pretty useless. Instead, Antonia proposes a new way to look at the B2B buyer journey.

The key to success is making sure all of the revenue teams are on the same page. Because in this new era of outbound, close collaboration and understanding is vital to win. Alex Olley, Co-Founder and CRO at Reachdesk, explains this concept in this week's episode of Redefining Outbound.