111: Driving High Quality Pipeline (with Lu Juarez at HiBob)
Aug 30, 2023
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Lu Juarez, EMEA Sales Development Manager at HiBob, shares tactics for driving high-quality pipeline including data-driven strategies, creative messaging, aligning BDRs and AEs targets, time management tips, and structured coaching for long-term development. The podcast also covers optimizing sales onboarding, feedback importance, and aligning sales and marketing efforts for success.
Constantly redefine outbound strategies by being data-driven and creative in messaging.
Shift focus from SQLs to revenue generation by aligning BDRs with AEs targets and targeting right opportunities.
Deep dives
Adapting Outbound Strategies
Lou emphasizes the need to constantly redefine outbound strategies in the sales development space due to its ever-evolving nature. She stresses the importance of being data-driven, understanding current trends, and being creative in developing new sequences and messaging to resonate with prospects.
High-Quality Pipeline Focus
Lou's main focus for the quarter is driving higher quality pipeline by shifting the focus from SQLs to revenue generation. She highlights the importance of aligning BDRs with AEs targets and conducting a gap analysis to ensure a clear understanding of the revenue pipeline needed to support AEs. Lou emphasizes the need to target the right size of opportunities to ensure sufficient coverage.
Effective Time Management and Onboarding
Lou highlights the importance of effective time management in her role as a sales development manager, emphasizing the use of time blocking and task functions to prioritize work efficiently. She also discusses the significance of a comprehensive onboarding plan lasting three to four weeks, focusing on product understanding, industry knowledge, and hands-on outreach to ensure new reps are well-prepared before engaging with prospects.
In this week’s episode, David sits down with Lu Juarez, EMEA Sales Development Manager, to discuss how the team at HiBob are approaching their goal of driving high quality pipeline. Luciana took a deep-dive into 3 main tactics she’s utilising this quarter. Listen to find out what they are, plus much more.
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