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Revenue Champions
110: Death of the AIDA model (with Barry Nyhan, Head of Growth at Workvivo)
Aug 23, 2023
31:56
Cognism Growth Adviser, Gaetano DiNardi is joined by Head of Growth at Workvivo, Barry Nyhan to discuss the buyer journey. Specifically, how the traditional AIDA model is no longer reflective of how modern buyers actually behave.
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